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G323: Institutions & Audiences (FILM INDUSTRY - Case Study - Working Title Films) Lesson 1: Introduction
G323: Institutions & Audiences (FILM INDUSTRY - Case Study - Working Title Films) Lesson 1: Introduction
G323: Institutions & Audiences (FILM INDUSTRY - Case Study - Working Title Films) Lesson 1: Introduction
Lesson 1: Introduction
Context
• Beyond our focus on the Film Industry, a central part of this
unit is awareness of contemporary issues in the media….in
particular how digital media is changing the relationship
between texts and audiences. Specifically, you need to
understand issues around:
- media ownership
- cross-media convergence and synergy
- new technologies in production, marketing and exchange
- globalisation
In the exam, you will have to write one essay. You will need to
demonstrate:
- awareness of the broad contextual issues (the stuff we have
studied already)
- awareness of the impact of new media on the industry
- use one or more case studies to support your arguments
1
- Discuss the ways in which media products are produced and
distributed to audiences within a media area which you have
studied.
2
3