Madurai District Co-operative Milk Producers' Union Ltd

About us:

         
The Madurai District Co-operative Milk Producers’ Union Ltd, is popularly known as
Madurai Aavin.  This is one of the largest dairies in the southern part of Tamilnadu.   Madurai
Aavin was started during the year 1967 as Madurai Milk Project. The project and the dairy
machinery were funded by the UNICEF under New Zealand free from Hunger Campaign
Committee. 

          From 01.01.1974 Madurai Aavin brought under the control of Tamilnadu Dairy
Development Corporation Ltd, Chennai.

          From 1982 onwards Madurai Aavin was converted and functioning as a District Co-
operative Unit. The members of this Co-operative unit are the Milk Producers’ Coop society at
the village level in both Madurai and Theni Districts.

          Madurai Aavin is a Co-operative organization statutorily controlled by the Commissioner

for Milk Production and Dairy Development, Government of Tamilnnadu. The apex body for this
unit is the Tamilnadu Co-operative Milk Producers’ Federation Ltd, Chennai.

 Location

           The Madurai Aavin located in an area of 39.42 acres of land at the junction of the K. K.
Nagar and Annanagar in the Madurai-Sivagangai Highways, nearer to the Office of the Madurai
District Collector.

Madurai District Co-operative Milk Producers' Union Ltd

PROCUREMENT AND INPUT :

The major activity of this wing is to procure milk from the farmer
members of the Districts and also to provide necessary technical input
facility to them. The procurement is carried out by forming village level
Milk Producers’ Cooperative Societies.

Procurement Data: as on October, 2008  

                                                           Madurai District..   Theni Dt.

1.     Total No. of functioning MPCS      :         484                 369     

2.     Total Members enrolled                :     38865              37180  
3.     No. of MPCS under veterinary 
     Animal health coverage                 :         274                 190
4.  No of women MPCS                      :          76                 100      
5.  No. of MPCS under AI Coverage     :         318                192
6.  No. of Women members                :      14556            16461

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Madurai District Co-operative Milk Producers' Union Ltd

PROCUREMENT AND INPUT :

Yearly Average Procurement per day from 1991    

Average  (LPD)
Year
1991 76140
1992 69350
1993 82416
1994 87707
1995 90817
1996 82598
1997 72736
1998 76498
19 99 94149
2000 100055
2001 124839
2002 118998
2003 120539
2004 153268
2005 184135
2006 205176
2007 218785
2008 240875
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     Madurai District Co-operative Milk Producers' Union
Ltd

PROCUREMENT AND INPUT :

Formation of MPCS
The salient features are:-

1. The village should not have any, already existing functioning

MPCS
2. Minimum required members are 50
3. 33 % reservation should be given to Women in the elected board
of 11 members.
4. The MPCS should be registered by Deputy Registrar (Dairying)
of the concerned District.

Procurement of MILK:
 1. Procurement of milk from members is based on quality of the
milk. 

2. The poured milk is tested for its Fat and Solid Non Fat%
content. 

3. Based on the quantity poured and on the quality ( contents of Fat

% and SNF%), payment to the producers are made.

4. Present procurement price to society is Rs.108.30 / Kg. of total

solids.

The milk procurement is carried out through

1. Formation of Village level Coop Societies.

2. Convincing the Farmers to pour milk to Co-operative to fetch
higher price.
3. Year round Milk collection from the societies’ door step by milk
collection routes
4. Educating the farmers on Animal management, infertility and
feeding management.
5. Maintaining the book of accounts at the society level.
6. The procurement price is calculated and given to the farmers
based on the chemical quality of milk i.e. Fat and Solid Non Fat.
7. Payments to the producers are effected once in 10 days by the
Union . Monthly payment - nearly 9crores – to the rural villages.

                                                                                                                                                 
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Madurai District Co-operative Milk Producers' Union Ltd
Technical input and services offered. 

1. Free veterinary healthcare to animals of the producer members

of this organisation. This service is provided by operating 8 Nos.
of Mobile veterinary routes covering 420 Societies in the District.
The veterinarians visit the societies at a scheduled time, every
week and treat the animals in the village itself.
2. Free De worming of all calves.
3. Emergency veterinary service on call at a reasonable charge of
Rs 25.00 per visit even to remote village.
4. Door step Artificial Insemination service in 503 villages.
5. Supply of cattle feed at a reasonable price.
6. Bull production programme by selecting good quality cows and
inseminating with a proven bull and the expected male calf is
selected for semen production. The farmer is given good price
for his male calf.
7. Progeny testing scheme.
 8. Arranging of loans from nationalized banks to purchase animals.

Training centre:     The Union is running a training centre to train the society
level employees as well as the farmers. The training programs conducted are  

1.         AI & FA Training                         - 30 days

2.         UDC Secretary Training                - 30 days   

3.         Milk Tester Training                       - 5 days 

4.         UDC Refresher Training                 - 5 days

5.         BMC Training                                - 5 days

6.         AI Refresher Training                      - 5 days

7.         MACom Training                            - 5 days

8.         CMP Training                                - 3 days (DCS employees)

9.         CMP Training                                - 2 days ( Members )

10.      Farmers Orientation Programme     - 1 day

11.      Dairy Animal Management  Training - 2 days

Madurai District Co-operative Milk Producers' Union Ltd

OBJECTIVES OF THE ORGANIZATION:

1.       The main objective of the organization is to give good

remunerative   

          price to the milk producing farmers of the Madurai and Theni District.

2.        To supply good quality milk to the consumers of Madurai and Theni city at a
reasonable price.
                                                                                  
3.       Assured, round the year procurement of milk from the farmer members of
this Union .
Aavin
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Aavin
Type Cooperative
Genre Milk and milk products
Founded 1958 (Tamil Nadu, India)
Headquarters Tamil Nadu

Aavin(Tamil:ஆவின்) is the trademark of the Tamilnadu Co-operative Milk Producers'

Federation Limited, a Tamil Nadu-based milk producer's union. The aim of AAVIN is to procure
milk, process it, chill it, pack and sell it to the consumers.

Contents
[hide]

 1 History
 2 Geography
 3 Activities
 4 Milk Products of AAVIN
 5 References
 6 External links

[edit] History
The Dairy Development Department was established in Tamil Nadu in the year 1958 to oversee
and regulate milk production and commercial distribution in the state. The Dairy Development
Department took over control of the milk cooperatives. It was replaced by the Tamil Nadu
Cooperative Milk Producers Federation Limited in the year 1981.

On February 1, 1981, the commercial activities of the cooperative were handed over to
Tamilnadu Co-operative Milk Producers' Federation Limited which sold milk and milk products
under the trademark "aavin".

With many private companies entering the field of dairy, the Tamil Nadu government is giving
high priority to improve the performance of the cooperatives.Tamil Nadu is one of the leading
states in India in milk production with about 14.5 million litres per day.

[edit] Geography
The Tamil Nadu Cooperative Milk Producers Federation (AAVIN) is located at Aavin Illam,
Madhavaram Milk Colony, Chennai.

[edit] Activities
The Tamilnadu Co-operative Milk Producers' Federation Limited is an apex body of 17 District
Cooperative Milk Producers' Unions.The Federation has four dairy plants at the following
locations in Chennai.[1]

1. Ambattur with a capacity of 4.00 lakh litres per day

2. Madhavaram with a capacity of 2.00 lakh litres per day
3. Sholinganallur with a capacity of 4.00 lakh litres per day.
4. Ayanavaram - Product Diary.

These dairies collect milk from District Unions, process and pack in sachets and send for sale to
the consumers in and around Chennai City. The Ambattur product Dairy is also engaged in the
manufacture of milk products such as Yogurt, Ice Cream, Khova, Gulabjamoon, Buttermilk,
Curd and Mysorepak.

[edit] Milk Products of AAVIN

Aavin produces 4 varieties of milk.[2]

1. Toned milk (3% Fat)

2. Doubled toned milk (1.5%)
3. Standardized Milk (4.5%)
4. Full Cream Milk (6%)