Group no.

6
• SHASHI SHEKHAR
• DEVRAJ SAHA
• SUNEHA CHOUKSEY
• ASHISH VERMA
• MAYANK GOYAL
• SUPARNA DAS
IMPORTANCE WT QUALITY DIMENSIONS COMPETITIORS
A B C X
35% PRECISION 6 5 4 6
25% RELIABILITY 6 6 3 4
15% DURABILITY 5 5 3 5
20% SERVICE 5 3 5 1
5% DELIVERY 2 5 5 5
 A B C X

WEIGHTED 5.5 4.6 3.7 4.3

SCORE

ACTUAL PRICE 29K 21K 15K 22K

MARKET SHARE 27 45 20 8
• WHAT IS WRONG WITH X IN MARKETING
JARGON?
• Despite a great precision in their product ,a
good reliability ,durability and with excellent
delivery,X is unable to make a profit.
Ans-Reason: Bad Service
• WHO IS STRONGEST & WHO IS WEAKEST?
Ans-A is strongest as it have 27% market share in
premium market segment.
&
X is weakest as it has market share of only
8%
Ques.-WHAT ARE POPs AND PODs OF X TO
OTHER RIVALS IN MARKET?
Ans-POPs :point of parities
• X has good precision value and durability
which is also a + point for ‘A’.
• PODs: point of disparities
RELIABILITY, SERVICE
of X is very bad in comparison to all other
manufacturers

cost of product is 22k greater than B & C

but lesser than A i.e. 29k
Ques-HOW DO YOU IMPROVE THE MARKET SHARE OR
IMPROVE THE PROFITABILITY OF ‘X’?WHAT
REPOSITIONING OFFER CAN BE CREATED OR GENERATED
TO CHOOSE FROM ITS MARKET SHARE & PROFIT?
Ans- service of ‘X’ can improved by focusing on service sector
and contributing more finance in this sector while
maintaining other factors.

targeting market segment i.e. 8% and meeting their

needs with good service and later on create new customers
& increase market share.
QUES-WHAT REPOSITIONING MARKET WILL YOU
RECOMMEND FOR ‘X’.WHY NOT IF YOU
REJECT?
ans-X should focus on market segment
dominated by ‘A’.
QUES-WHAT STRATEGY SHOULD BE
IMPLEMENTABLE BY ‘X’ WITH THE AVAILABLE ,
MOBILIZE COMPETENCE OF RESOURCES?
Ans-Satisfying fully 8% of its market and
creating new customers with increasing
service for their products.