MARKETING PRINCIPLES

Moses Oniel David

BBA-3B
 NAYATEL
ORIGIN OF NAYATEL:

NayaTel (Pvt) Ltd. (NTL) is a sister concern of Micronet Broadband (Pvt) Ltd. (MBL). www.dsl.net.pk the
premier and leading DSL broadband service provider in Islamabad and Rawalpindi.

VISION :

To become a role model of trust, set highest standards of quality and add value to the society.

MISSION:

 Honesty
 Mannerism
 Simplicity
 Sacrifice
 Discipline
 Knowledge
 Hard work
 WHAT IS FTTU?

FTTU stands for

Fiber-to-the-User
Fiber-to-the-User is 21st century architecture for delivering multiple services (Voice,
Video and Data) to the customer premises. This technology involves laying down
fiber optic cable from the carrier's facilities to the customer premises.

 APPLICATIONS

 Secure
 Emerging Services
 APPLICATIONS
 Secure:
There is no shared medium and any tap into the fiber can be detected. Hence customers’
link to the exchange will be very secure. 

 Emerging Services:
Some of the new generation emerging services like VoIP, traffic control, video on demand,
home security monitoring, multi-player gaming, telemedicine, distance learning, energy
management, and online government practices will also profit from Nayatel’s FTTU
network.
 4P’S OF MARKETING AT NAYATEL
Products Place Price (Rs). Promotion

Internet/Data Islamabad & 1,199-136,450 Person to Person

Rawalpindi

Cable TV Islamabad & 350-4,900 Person to Person

Rawalpindi

Telephone Islamabad & Based on Calls Person to Person

Rawalpindi
 WHY NAYATEL IS SO UNIQUE ?

 Facilities
 Business
 Support
 Infrastructure
 Dedicated Services
 Fastest
 Reliable
 Helpful
 Local
 NAYATEL FUTURE PROOF SERVICE
SOLUTIONS

1.Increased Data Demands:

Nayatel's fiber optic technology allows your business
to meet increased data demands, without investing
additional money and resources for hardware and
software.

2.Three in One:
Nayatel weaves all three bands of service (Telephone, Cable
TV, and Broadband Internet) on one network in the form of
Nayatel's “Triple-Play” Services with a single bill for
customer.

3.Uptime Guarantee:
Nayatel backs its fiber-optic infrastructure with
Mean-Time-To-Restore (MTTR) commitments in
the event fiber is cut or damaged.
 REFERENCES

NAYATEL website
www.google.com
NAYATEL Head Office, Islamabad