Professional Documents
Culture Documents
Research Methodology: Chapter 3: Research Process & Overview
Research Methodology: Chapter 3: Research Process & Overview
5 7
3 4 6
Generation Data collection
Problem Theoretical Scientific
of analysis &
Definition Framework Design
Hypotheses interpretation
2
Preliminary
Data
Gathering 8
Deduction
9 10 11
Report Report Managerial
Writing Presentation Decision
Making
Research Process
Observation
✤ A conceptual/theoretical issues
that requires further
understanding
✤ Background information
✤ Perceptions, attitudes,
behavioral response, trends
Background information
✤ Size/scope of study
✤ Resources
Philosophy, policies and structural
aspects
✤ Company policies
✤ Structure
✤ Workflow
✤ Management philosophy
Perceptions, attitudes, behavioral
response & trends
✤ Nature of problem
✤ Reactions to problem
✤ Work habits