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Research Methodology

Chapter 3: Research Process & Overview


Outline

✤ Understand the research process

✤ Understand the process of observation/problem recognition

✤ Preliminary data collection


Understanding research process

✤ Process (developing the conceptual framework & hypotheses)

✤ Design (planning of the actual study)


1
Observation

5 7
3 4 6
Generation Data collection
Problem Theoretical Scientific
of analysis &
Definition Framework Design
Hypotheses interpretation

2
Preliminary
Data
Gathering 8
Deduction

9 10 11
Report Report Managerial
Writing Presentation Decision
Making

Research Process
Observation

✤ Problems currently in existence

✤ Areas that needs improvements

✤ A conceptual/theoretical issues
that requires further
understanding

✤ Research questions that require


empirical answers
Preliminary data collection

✤ Background information

✤ Philosophy, policies & other


structural aspects

✤ Perceptions, attitudes,
behavioral response, trends
Background information

✤ Origin & history (e.g.


background of company)

✤ Size/scope of study

✤ Charter - purpose and ideology

✤ Location - regional, national, or


other

✤ Resources
Philosophy, policies and structural
aspects
✤ Company policies

✤ Structure

✤ Workflow

✤ Management philosophy
Perceptions, attitudes, behavioral
response & trends
✤ Nature of problem

✤ Reactions to problem

✤ Work habits

✤ Time series data

✤ Differentiate real problem from


symptoms
Thank you

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