Sephora is a venture of ´ Moet hennessy

louis vuitton ´ ( LVMH) Founded in 1999 in

France . The Sephora chain includes more
than 750 stores in 17 countries. Carrying
over 250 brands, including Sephora's
own private label , the store offers cosmetic
and beauty items. Sephora wants give its
customer what they want ( freedom,
beauty and pleasure ) .
a
a
  



þ

   
  


m
CK AND MOTA S CL
CK AND MOTA S
TA T MA KT-
There are three major target demographic
groups in the market that Sephora could
effectively serve:
1) Middle aged women
2) Teens
3) Males
Customers are looking for products that will
reverse
and prevent future damage to their skin and hair.
They have a higher disposable income and are
willing to spend money in order to achieve a
youthful appearance.
Sephora is a speciality store because
they provde high veriety and assortment
of the product and expert advice
service. They focus on customization.
Store is of 9000 sq.ft.
] customized product
] Self service environment
] Constant innovation
] experienced employees
OPN TH
STO 
] central business district
] main steet
STO  ATMOSPH
CS

t welcome customers in to stores with a
bright red carpet that imidiately induce
excitement and an intrigue.
V Describe Sephoras target market?
V :hy do women prefer self service
environment of Sephora?
] Ability
] clarity
] Motivation
] Comparision
] Feel free to spend time
V :hy was Sophera was unsuccessful in
Japan and Jermany ?
] :hat Sephora perceived as their strength,
their new concept of customer service,
actually turned out to be a weakness in
Japan and Jerman.
] Conflict with channel partner.
] Confusing the consumer.
] fail to draw the attention of customer.
V How can a beauty retailer make
successful transition to online selling ?
:hat make it successful ?
Ans- beauty retailer maintain high veriety
and deep assortment which help them
to present in the website in a structured
way so that customer can meet their
requirement easily.
- asily capture the market segment.
- No inventry needed.
V :indow shopping
V Time
V Self serving environment
V Convinient for women
V Track the need of customer, accordingly
meet the requirement.
V Less manforce require.
V Less operating cost.