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  • Communication Brief - Blyk

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    Blyk is a mobile virtual network operator that offers free voice minutes and text messages to 16-24 year olds in exchange for viewing targeted advertisements on their phones. It differentiates itself from competitors by being the first ad-funded MVNO. The communication brief asks for an integrated campaign to position Blyk as the mobile operator of choice for this target market by expressing its features and benefits. The campaign tone should be fresh, dynamic, and technologically savvy to appeal to younger customers.

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    Blyk is a mobile virtual network operator that offers free voice minutes and text messages to 16-24 year olds in exchange for viewing targeted advertisements on their phones. It differentiates itself from competitors by being the first ad-funded MVNO. The communication brief asks for an integrated campaign to position Blyk as the mobile operator of choice for this target market by expressing its features and benefits. The campaign tone should be fresh, dynamic, and technologically savvy to appeal to younger customers.

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    31 views1 page

    Communication Brief - Blyk

    Uploaded by

    z3Khan
    Blyk is a mobile virtual network operator that offers free voice minutes and text messages to 16-24 year olds in exchange for viewing targeted advertisements on their phones. It differentiates itself from competitors by being the first ad-funded MVNO. The communication brief asks for an integrated campaign to position Blyk as the mobile operator of choice for this target market by expressing its features and benefits. The campaign tone should be fresh, dynamic, and technologically savvy to appeal to younger customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Communication Brief – Blyk

    Produce an integrated Key Facts other experience. The


    campaign to position Blyk campaign must express the
    as the mobile network Blyk set out to differentiate features and all the benefits
    operator of choice amongst itself and leapfrog the of Blyk sim card.
    the 16-24 year old market competition with a smart
    strategy of being the first Tone of Voice & Visual Style
    ad-funded MVNO (Mobile
    Blyk is about the younger
    Virtual Network Operator)
    Background to the brief market and technology and
    which offers a big amount
    being up to date and so Blyk
    of free voice minutes and
    The first ad funded MVNO- speaks in a way which urges
    text messages on a monthly
    Mobile Virtual Network the individual to try and sign
    basis
    Operator; Blyk is a up with Blyk.
    messaging media that works Let all Blyk customers opt-
    with mobile operators to The visual style of Blyk
    in by default to receiving
    connect young people with takes its cue from the Blyk
    advertising messages to
    brands and other stuff they logo – fresh, dynamic, rich
    their phones which are
    like. and very distinctive.
    targeted to the individual’s
    personal interests.
    Blyk was found by former
    president of Nokia – Pekka Around 9 competitors well Target Market
    Ala-Pietila and launched in established in the market
    the UK on 24th September already – o2, Tesco Mobile, Gender: Males & Females
    2007. Virgin Mobile, Vodafone,
    Orange, Lebara, Carphone Age: 16-24 year old
    It was felt that for mobile customers
    warehouse, T-mobile and 3.
    advertising to succeed and
    grow, it needed to simplify College and university
    the complicated mobile students
    marketing eco-system. At UK Mobile phone market
    the time Blyk was last worth £13b in 2006
    looked into, it had over Mandatory Inclusions
    200,000 users that are
    registered and using the Blyk logo
    The Brief (Objectives)
    service.
    Produce a campaign to
    Blyk created a user communicate the Blyk user Further Information
    experience where brand experience and its benefits.
    messages and content are an You may use an experience For further information visit
    integral and valued part of which 16-24 year olds may Blyk online at
    the experience. face e.g. calling home whilst www.Blyk.com
    at university, contacting
    friends whilst on holiday http://en.wikipedia.org/wiki
    breaks, being up to date /Blyk
    with social events via the
    Blyk text adverts or any

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