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  • Assignment ON Marketing Management: Pricing Methods

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    Komal Kain
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    This document is a marketing assignment submitted by Komal Kain to Ms. Jiveta Chaudhary that discusses 16 different pricing methods and strategies, including setting prices at prevailing rates, penetration pricing to gain market share, price lining, one price and variable price policies, leader and follow the leader pricing, skimming, administered pricing, geographic pricing, psychological pricing, optional and captive product pricing, product bundle pricing, promotional pricing, value pricing, premium pricing, and resale price maintenance.

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    Original Title

    PRICING METHODS

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    This document is a marketing assignment submitted by Komal Kain to Ms. Jiveta Chaudhary that discusses 16 different pricing methods and strategies, including setting prices at prevailing rates, penetration pricing to gain market share, price lining, one price and variable price policies, leader and follow the leader pricing, skimming, administered pricing, geographic pricing, psychological pricing, optional and captive product pricing, product bundle pricing, promotional pricing, value pricing, premium pricing, and resale price maintenance.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    36 views6 pages

    Assignment ON Marketing Management: Pricing Methods

    Uploaded by

    Komal Kain
    This document is a marketing assignment submitted by Komal Kain to Ms. Jiveta Chaudhary that discusses 16 different pricing methods and strategies, including setting prices at prevailing rates, penetration pricing to gain market share, price lining, one price and variable price policies, leader and follow the leader pricing, skimming, administered pricing, geographic pricing, psychological pricing, optional and captive product pricing, product bundle pricing, promotional pricing, value pricing, premium pricing, and resale price maintenance.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 6

    ASSIGNMENT

    ON
    MARKETING
    MANAGEMENT
    PRICING METHODS

    SUBMITTED TO: Ms. Jiveta Chaudhary,


    Faculty MM,DIAS

    SUBMITTED BY: Komal Kain(112)


    MBA-2A
    PRICING METHODS / STRATEGIES

    1. Pricing at prevailing rates

    2. Penetration Pricing

    3. Price Lining

    4. One Price Policy


    Variable Price Policy

    5. Leader Pricing

    6. Follow the leader pricing

    7. Skimming
    8. Administered Pricing

    9. Geographic Pricing

    10.Psychological Pricing

    11.Optional Product Pricing


    Captive Product Pricing

    12.Product Bundle Pricing

    13.Promotional Pricing

    14.Value Pricing
    15. Premium Pricing

    16. Resale Price Maintenance

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