LOVELY PROFESSIONAL UNIVERSITY

HOME WORK: 1

School: LHSB Department: Management

Name of the faculty member: Kuljeet K Minhas Course No: MGT 355

Course Title: Customer Relationship management

Class: B.B.A.(Hons.) Term: II Section: -- SP 722 Batch:2011

Max. Marks: 15 Date of Allotment: 15-1-2011 Date of Submission: 24-1-2011

S.No Roll Nos

Objectives of Proposed
Group/ Lots of Academic Topic Industry / Sector Evaluation
Students Activity Details
Group 1-8 To provide an Media watch for Ankit
(Each student insight to the the analysis of 10 Evaluation
Garg Criteria: Quality of
of a group, students regarding current CRM
choosing a different CRM Initiatives in the Gaurav the Collected
1 FMCG Industry
particular activities Business World by Kumar Articles/ News
industry, undertaken by different Anil Cuttings- 5 Marks,
should select companies and companies in the Analysis of the
Kumar
different make them aware assigned Industrial Articles// News
company) of the purpose and sectors & Kevin Nath Cuttings- 5 Marks,
effectiveness of evaluation of its Rajan Assignment Based
these activities and effectiveness on Viva- 5 Marks
2 Chaurasia Finance Industry
its impact on the basis of the
company customer news collection & Swati
base, revenues and the analysis. Raina
profits. Ashish Rana
Gurtinder Consumer durables
3 Singh manufacturing
Industry
Kuldeep Kumar
Tiwari
Karamjeet
Singh
Raghav Food and Beverages
4
Sethi Industry
David
Lalrinsanga
5 Nanadini Steel Industry
Kashyap
Sandeep
Singh
Jaspreet
Singh
 Intazar Hasan
Prashant
6 Priyadarshi Auto industry
Lekhpal Singh
Chandi

7 Ankur Jain Telecom industry

Anuj Kr.
Giri
Rohit
Arora

8 Sahil Pharmaceutical
Industry
Babbar
Nishant
Sood

Date: Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with date

Remarks by HOS (Mandatory)

Sig. of HOS with date