MARKETING STRATEGIES OF ADIDAS

Project Report

2011
Submitted in partial fulfillment of the requirement for the
award
Of
PGDM

SUBMITTED BY

APURVE RAJAT

Enrolment No. : 10015

UNDER THE SUPERVISION OF

DR. Harjit Singh

INSTITUTE OF MANAGEMENT EDUCATION

SAHIBABAD
 INSTITUTE OF MANAGEMENT EDUCATION
G.T. Road, Sahibabad, Ghaziabad (U.P.)

CERTIFICATE

This is to certify that project titled “MARKETING STRATEGIES OF

ADIDAS” submitted by (Apurve Rajat) (Roll No.-10015) for the partial
fulfilment of the requirements of PGDM (Batch 20010-12) embodies the
bonafide work done by him under my supervision.

________________________
________________________

Signature of Head-PG wing Signature of the

Guide

Date :
Time :
 DECLARATION

I hereby declare that the project report entitled “MARKETING STRATEGIES

OF ADIDAS ” submitted for the PGDM is my original work and the Project
Report has not formed the basis for the award of any degree, diploma,
associated, or other similar title.

Date

Place
Signature
 ACKNOWLEDGEMENT

Progress in life, business or any projects comes through taking initiatives &
continuing to progress on new concepts & ideas. The original momentum is
not enough to keep you moving forward. Your progress will grit to halt
unless you refill your engine for inspiration with fuel of fresh ideas with
enthusiasm & proper guidance. Accomplishment requires the effort of many
people and this work is no different. I would like to thank all those who
helped me directly or indirectly and whose diligent efforts made this project
possible.

I am grateful to Prof. Taruna Gautam (HOD) of Institute of Management

Education for creating a conducive environment in the institute for a
purposeful education.

My thanks also go to my mentor DR. Harjit Singh for his valuable

suggestions and direction for the project.

I also take this opportunity to express my profound gratitude to all those

respondents who made this project successful by cooperating with me.

Last but not the least; I would like to thank my parents and colleagues for
their kind support.

Apurve Rajat