Dabur is an Indian consumer goods company that was founded in 1884 and has since transformed from an unresponsive company to an aggressive and innovative one, undertaking new initiatives in exports and acquisitions. In 2005, Dabur had sales of 1,269 crores with 1,870 employees and major industries in personal care, health care, and foods. Some of Dabur's leading brands include Dabur Amla, Chyawanaprash, Vatika, and Hajmola. Dabur plans to restructure its sales and distribution for savings, separate its pharmaceutical and consumer healthcare divisions, focus on exports, and acquire other companies using a 200 crore war chest, such as its
Dabur is an Indian consumer goods company that was founded in 1884 and has since transformed from an unresponsive company to an aggressive and innovative one, undertaking new initiatives in exports and acquisitions. In 2005, Dabur had sales of 1,269 crores with 1,870 employees and major industries in personal care, health care, and foods. Some of Dabur's leading brands include Dabur Amla, Chyawanaprash, Vatika, and Hajmola. Dabur plans to restructure its sales and distribution for savings, separate its pharmaceutical and consumer healthcare divisions, focus on exports, and acquire other companies using a 200 crore war chest, such as its
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Dabur is an Indian consumer goods company that was founded in 1884 and has since transformed from an unresponsive company to an aggressive and innovative one, undertaking new initiatives in exports and acquisitions. In 2005, Dabur had sales of 1,269 crores with 1,870 employees and major industries in personal care, health care, and foods. Some of Dabur's leading brands include Dabur Amla, Chyawanaprash, Vatika, and Hajmola. Dabur plans to restructure its sales and distribution for savings, separate its pharmaceutical and consumer healthcare divisions, focus on exports, and acquire other companies using a 200 crore war chest, such as its
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online from Scribd
• Dabur is a company that has transformed itself from a staid and unresponsive company to a company which is aggressive and innovative • A lot of new initiatives in the fields of exports and acquisitions. HISTORY • Started in 1884 by Dr. V.C. Burman • “Daktar Burman” • Since 1930, the company operated under the name Dabur (S K Burman) Pvt. Ltd. • Dabur India Limited was formed by way of amalgamation in Oct.'86 • Dabur Pharmaceuticals a separate entity in 2003 PROFILE • 2005 Sales:1269 Crores • Employees: 1870 • Major Industry: PERSONAL CARE & HEALTH CARE,FOODS • Leading Brands: Dabur Amla, Dabur Chyawanaprash, Vatika, Hajmola, Lal Dant Manjan, Pudin Hara and the Real range of fruit juices. • Positioning –Unique • COMPETITORS: COLGATE-PALMOLIVE,GILLETTE,HLL, MARICO,POND’S,P & G, RECKITT BENCKISER NEW INITIATIVES AND FUTURE PLANS • Re-structure sales and distribution - savings of 10-12 crores annually Pharma separated from FMCG Separate CHD Exports- thrust area War chest of Rs. 200 crores for acquisitions Acquisition of Balsara PROMISEing Acquisition • Dabur India acquired the entire promoter stake in three Balsara companies – 99.4% in Balsara Hygiene Products; 100% in Balsara Home Products and 97.9% in Besta Cosmetics. • It was an all cash deal of Rs1.43bn (US$33mn). • The companies would originally operate as subsidiaries of Dabur India. • Rationale for deal Strengthens Dabur’s position in oral care Adds a new avenues of growth : Household care Enables Dabur to expand regional presence Economies of scale from combined business FINANCIALS FY 04-05 FY03-04 % CHANGES SALES 1268.7 1147.9 10.52 TURNOVER TOTAL INCOME 1280 1159 10.46 TOTAL 1093.8 1022.9 06.93 EXPENDITURE OPERATING 186.4 136 36.99 PROFIT GROSS PROFIT 182.1 129.1 40.98 DEPRECIATION 17.1 15.75 08.57 TAX 17.00 12.24 38.99 PAT 148 101.2 46.27 Thank You