A STUDY ON

TRAINING & DEVELOPMANT SCENARIO IN INDIAN

INDUSTRY
 INTRODUCTION

With the world wide expansion of companies and changing

tecnologies,Indian Organizations have realized the importance of corporate
training.Training is considered as more of retention tool than a cost.

Today human resource is now a source of competive advantage for all

organizations.Therefore,the training system in Indian Industry has been
changed to create a smarter workforce and yield the best results with
increase in competition ,every company wants to optimize to utilization of
its resource to yield the maximum possible result.Training is required in
every field be it sales,marketing,human resource,relationship
buliding,engineering,logistics,production engeering etc.It is now a business
effective tool and is linked with the business outcome.

With increase in awareness in Corporate training in Indian Industry,a

graduate shift from general to specifis approach has been realized.

Intensifying business performance is an expedition, not a destination. The

success of business operations depends upon the ups and downs of the
employee performances. Hence the HR managers started looking for the
methods to boost the performance and efficiency of its workforce to carry
out the work today and to train them for meeting tomorrow’s goal.
Training programmes had developed many years back, but now-a-days, it
became a crucial factor in companies with certain objectives in mind.
Training and development practices should boost up performance and
develop the skills, knowledge and expertise of the employees. The vital
objective of training is to build up right ability and capability in the labor
force so that they can perform to meet the needs, wants and expected
returns of the employer.

The training procedure comprises of three phases:

Phase 1: Pre-training: - This may also be called as the preparation phase.

The process starts with an identification of the circumstances requiring
more efficient performance. A firm’s concern prior to training lie primarily
in four areas: Clarifying the precise objectives of training and what the
organization expects to make use of the participants after training; selection
of appropriate participants; building favorable expectations and inspiration
in the participants before training; and planning for any changes that
improved task performance requires in addition to training.

Phase 2: Training: - During the course of the training, participants focus

their attention on the new impressions that seem useful, thought-
provoking and engaging. There is no guarantee that the participants will in
fact learn what they have chosen. But the main reason remains; trainees
explore in a training situation what interests them, and a training
institution’s basic task is to offer the required opportunities.

Phase 3: Post-Training: - This may be called as the “follow up” phase.

When the trainees go back to job after attending the training, a practice of
adapting change begins for each one participated. The newly acquired
skills and knowledge undergo modification to fit the work condition.
Participants may find their organizations offering support to use the
training and also the support for continuing contact with the training
institution. On the other hand, they may step into a quagmire of distrust.
More effective behavior of people on the job is the prime objective of the
training process conducted by an organization as a whole.

According to NASSCOM(National AssociationOf SoftwareAnd

Services)and IT Corporate Training market is expected to increase to reach
Rs 600 crore in 2010 from 210 crore in 2006.

Training Market

Yr2010

Traing Market

Yr 2006

0 100 200 300 400 500 600 700

In Indian market,50% of the training company revenue comes from the

retail training and rest from other segments.

On the other hand,in many orgaanizatoin training is regarded as non

essential or a need based activity.Some organizations start a training
department in order to look modern.In fact,some organization are headed
by unwanted employees rather than employees of outstanding
market.While some organization do not have a separate budget to hire
highly qualified training for training & development.
 PURPOSE
Corporate, today, expend large amount of money on imparting training
and development practices. But prior to spending such vast amount, they
should analyze the need for conducting training to the workforce. There
are chances in which firms can make mistakes if they are not assessing the
training needs. An employee, for sure, requires training when he is found
to be not capable enough to meet the goals of the organization and when
there is a gap between the current performance and expected performance.
Meagerness in recital occurs due to the lack of sufficient knowledge and
expertise, monotonous management or any other personal and official
issues. All these problems spotted can be tackled by providing an effective
training programme to the right employee and at the right point of time

The purpose of the study on”TRAINING & DEVELOPMENT SCENARIO

IN INDIAN INDUSTRY “ is to analyse the position of Training &
Development in the major sectors in India.It gives an idea about the Top
Training Istitutes,Skill attributes required,Nature Of Work etc .To analyse
the importance of the training & development program & how it is helpful
for the growth of the organization.To find the major attributes which
contributes to the success of the trainers .

OBJECTIVE
 To Study the strategy followed by different sectors in India
 To study the specific training method followed by different sectors
 The competancy level of the sector with the present market condition

. 

 
TRAINING PROVIDERS IN INDIA,COACHING LEARNING
INSTITUTES IN INDIAN INDUSTRY
The three major Training & Learning solutions providers to organization &
individual in Indian Industry are:

 NIS Sparta-The Reliance Anil Dhrubhai Ambani Group

company.Its business units are:Enterprise Business
Unit(EBU),Educational Service Business Unit(ESBU),and
Reliance Strategic Business Unit(RSBU).It has provided
consulting and training solution to more than 10,00000
profeesionals,in over 550 organizations,across 10 countroes in
18 languages.It is providing training services to Ameriacn
Express,Mahindra Finance,Coca-Cola,IBM,Maruti,Godrej &
Boyce,Accenture,APAC,Pantaloon.
 Karrox-A Mumbai based training organization, is a leader in
high-end latest technologies training in the IT,BPO,& Mobile
Telephony industry,.Currently it has 6 corporate owned 50
Franchisees in India has trained more than 1,500000 IT
professionals till date.It is providing training services to
Wipro,Infotech,ABN Amro,Tata Consultancy Services,State
bank Of India,HCL,Indian Navy,Cap Gemini,Global
Telesystem,Sothe Eastern Coalfield,Persitent
Tecnhologies,Godrej Infotech,Times Of India,Reliance
Infocomm,Reliance Industries ,Infosyes .
 Aptech Training Solution- A division of Aptech Limited.It is
offering an entire range of performance solution like
Custeomer Service Training,Soft Skill ,Product Training
,Process Training ,Sales Train ing and Managerial Development
 Training that assit in obercoming various challenges areas.It
keeps the trainees up to date with the latest training and
professional curriculam in the industry .It is providing the
training solutions and services to Indian
Oil,Motorola,ICICI,Bayer,National Thermal power
Corporation,Gas Authority Of India,Delhi Police,Standered
CharteredBank,MarutiUdhyog,Elecrolux,Kelvinator,dabur,Valv
oline Cummins,Mahindra & Mahindra,Bluestar,HP,Onida .
TRAINING & DEVELOPMENT II INDIAN INDUSTRY
CAN BE FURTHER DIVIDED IN TO VARIOUS
SECTOR
1) Training & development system in Retail/FMCG Sector
2) Training & development system in Banking & Insurance Sector
3) Training & development system in Automobile Sector
4) Training & development system in Telecom
5) Training & development system in Pharmaceutical
6) Training & development system in Hospitalty
7) Training & development system in IT
8) Training & development system in BPO.

TRAINING & DELOPMENT IN RETAIL/FMCG SECTOR

Retail /FMCG is the most booming sector in theIndian economy and is
expected to reach fromUS $ 175 to 200 bilion in 2016. With this rapid
expansion and coming of majpor players the sector ,the need of human
resource management has increased .Lack of Skilled Worker in the major
factor that is holding back the retail sector for the growth .

The sector is facing the severe shortage of trainers .Also the current
education system is not sufficientlyprepared to address the new processes

According the industry majors Training Program in Retail/FMCG

 Sales training
 On –The –Job Training
  Seminar Workshop
 Customer Relationship Management
 Online Course
 Group Study
 Computer Based Training
 Self Directed Training

Training Insitute for Retail Management

 Indian Retail School

 Loyla Institute Of Business Administration
 SP Jain Center Of Management
 Institute Of Integrated Learning In Management
 Welingker Insitute Of Management Center For Retail Studies
 KJ Somaiya Institute Of Management Studies & Research
 Mudra Institute Of Communication
 Amity Business School

Career For Trainers In Retail /FMCG Sector

Preferred educational qualification for trainers

 PG in Psychology
 Exposure in Organizational Projects & Training interventions for the
service sector
 Master Degree in Business Management/Professional Training
Certification
 Desired profile graduate in M.Pharm/BHMS/Ayurved or any
graduate from companies dealing in similar products.
 A computer literate with the proficiency in Ms
Office(Word,Excel,Power Point)
 Administrative/Training related experience at an office /supervisor
level in Beverage,food manufacturing industry (FMCG) .

Variation of salary with experience

Salary offered to the trainers according the relevent experience fall in range
of

6.5
8-11yrs
4.5

4.5
5-8yrs max
3.5 min

3
2-5yrs
1.5

0 1 2 3 4 5 6 7

Rs in Lakh

Skill And Attributes Required For Trainers

Team and Client management skill are crucial
Must have excellent communication & presentable skills
High Energy level.
Ability to design training inputs and conduct seminars is essential.
Team building & Leadership

Nature Of Work
Customer Service Excellence ,Retail Selling Skills
Body Language and Grooming ,Business Etiquette
Team Building and Leadership ,Change and conflict Management
 Identity training need and gaps
Customize training program
Mapping the Training needs of sales Team
Designing the Sales Training Modules and the strategies for training
Imparting Product Training Process Team ,Skill Training to sales
Plan,Impliment and Monitor Training and Development activities
Ensure Training and Development of Human Resource
Analyze Business Plan

BANK AND INSURANCE SECTOR

Favorable economic climate and number of other factors such as growing
urbanization ,incresing consumerism ,rise in the standared of living
,increase in financial service for people living in rural areas etc has
increased the demand for wide range of financial product that has led to
mutually ,beneficial growth to the banking sector and economic growth
process .

This was concided by technology developmentin banking operration

.Today most of the indian cities have Network banking facilities as well as
Internet Banking facilities .Some of the major players in the banking sector
are SBI,ICICI,HDFC,PNB etc .

In the Insurance Sector also rapid expansion has created about 5 Lakh job
opportunities approx in the past 5 years .These openings are mainly in the
field of Insurance Advisor Or Marketing agents .The eligibility crieteria for
these jobs is graduation with some experience in Marketing or become
Insurance agents after completing school but this need some relevent
training .

Earlier there were no training program as such for insurance agents on the
job training only that was given once the new agent was appointed .But
now the scenario has been changed ,with the coming up of big players like
ICICI Life Insurance,ICICI Lombard ,HDFC Life Insurance etc in this sector
people who have had some formal training are preferred while
recruitment because it can be helpful in the Insurance Field .However
only the Insurance degree in this field does not gaurantee success .To be
successful an agent must have strong interpersonal net working and
communication skill .

No of opportunities in Banking and Insurance sectorhas increased than

ever before .With the rapid expansion and coming up of the major players
like ICICI,HDFC,UTI,Bajaj Allianz, etc .The need of Human Resource has
increased .

Preferred Educational Qualification For Trainers

 Any Graduate
 B.A –English
 M.A –English
 BA/MA in Linguistics
 M A-Communication
 MBA/PGDM-Finance/International Business
 MBA in Human Resource/Industrial Relation/Finance/Marketing
 Certification in Training delivery,design & documentation

Skill & Attribute Required For Succesful Trainers

Strong team player
Knowledge of various computer application(power point,excel)
Excellent written & verbal communication skill,including public
speaking
Presentation skill
Accent neutralization
Flexibility and Readiness to continously improve & update self
withlatest knowledge on market & products
Culture Sensinization
Time management
Planning & executing skills
Ability to receive & provide feedback in a positive manner
 Strong understanding of Finance is must
Coaching & Mentoring skill
Interacting with diversity of people & people intensive policy
making ability

Knowledge Required
Knowledge of preparation of training modules & content
development
Funds Management
Financial markets
Knowledge of computer based training tools
Wealth Management
Private Banking
Banking Credit & Banking Operation

Variation of Salary With Experience

15+ yrs

12-15 yrs

8-11yrs max
min

5-8 yrs

2-5yrs

0 5 10 15 20 25 30 35

Rs in Lakh

Nature Of Work
 Online sales & operation training specialist
Serve as a primary resource & expert on Business English for a sales
& operation team
Design & Deliver training documents
Training curriculum development & delivery
Manage multiple curriculum according to level of language skill
Evaluation of candidates,conducting periodical assesment to
ascertain the retention levels
Responsible for voice & accent soft skill
Trainig need analysis & draw up training plan
Mapping the training needs of sales team
Designing the sales training modules & the strategies for training
Conducting training pertaining banking & insurance operations
.Identify training need & skill gaps of the students.

Training Institute In Banking & Insurance Sector

o Banking Sector
 National Institute Of Bank management
 Indira Gandhi Institute For Development & Research
 Institute for Development & Research In Banking
Technology(IDBRI)
 Indian Institute Of Banking & Finance
 Institute of Finance ,Banking & Insurance
 Indira Gandhi Farmers & Entrepreneurship Development
Institute
o Insurance Sector
 LIC Training Center,Janpath,New Delhi
 Insurance Regularity & Development Authority
 Asia Pacific Institute Of Management,New Delhi
 Amity School Pf Insurance & Acturial Science,Noida
 Narsee Munji Institute Of Management ,Mumbai
  Kurukshetra University ,Haryana
 Rai University,New Delhi

Area Covered In Training Program

Risk Management
Process Training
Product Training
Credit Management
Treasury Management
Forex Management
Interest Rate & Self Sufficiency Liquidity Management
Invesment Banking
Investment Broking
Soft Skill Development
Finance for MFI
Marketing Finacial Institute

Preferred Training Method

Game Based Training
Coaching
On the job training
Seminar Workshop
Computer Based Training

AUTOMOBILE SECTOR
The Indian Automobile sector is growing at a rate of about 16%per annum
& is now going to be a second fastest growing automobile market in the
world .The sector is going through a phase of rapid change & high
growth .With the coming up of new projects ,the industry is
understanding technological change. The major player such as
Honda,Toyota ,Bajaj,Maruti are now focusing on mass customization
,mass production etc and are expanding their plants .
According to the National Development and Reform Commision, India’s
Automaking capacity is expanded to become 15 million units by the end of
the year 2007 exceeding the yearly demand of about 7 million units .

The rapid expansion is because of the growing urbanization ,rise in the

standard of living of comsumer,easy availability of finance
,liberization,privatization and globalization of Indian Industry .This rapid
expension has created lots of job opportunities .Interested one has to
specialize in Automobile & Mechanical Engeering .Currently automobile
sector in India is retaining 10 million employee & is expected to employ
more in the future. Unorganised sector is employing 67% people while
organised sector is employing only 33% people which is a major drawback
for automobile sector.

With this rapid expansion & coming up of major players in the sector,the
focus is more on skilled employees and the need of human resource
development has increased .The companies are looking for skilled and
hard working people who can give their best to the organization .Various
companies are opening training inst itutes to train interested ones in this
sector like Toyota has recently opened Toyota Technical Training Institute
near Bangalore that will offer four courses in of Automobile
Assembly,Mechatronics(a combination of Mechenical & Industrial
Electronics),Automobile Weld &Automobile Paint.This institute will
provide bot high standard of education and training in automotive
technology as well as employment opportunities .

Career For Trainer In Automobile Sector

Preferred Educational Qualification

MBA /PGDM in HR /Personal Management
PG- DIPLOMA in any specialization
Any Degree diploma in Human Resource Development
B.Tech /B.E -Machanical
B.E & MBA
 SAP-HR

Skill & Attributes Required

Should possses good communication & presentaion skill
Interpersonal Skill
Presentation Skill-Command over language
Impeccable Oral & Written Communication
Planning & Execution Skill
Abilty to receive & provide feedback in a positive manner
Coaching & mentoring skill
Interacting with diversity of people &people intensive industry
Policy making ability

Variation Of Salary With Experience

15
12-15yrs
12

12
9-12yrs
9.8

max
min
10
6-8yrs
5.2

5
2-5yrs
2.5

0 2 4 6 8 10 12 14 16

Rs In Lakh

Nature Of Work
Develop continous learning program specific to Auto Component
industry
 Identification of Training need ,development training plan,action
plan
Preparing &adhering to associate training calender
Maintaining Training database
Coordinating well with different departments
Design & Drive the training & learning intervention for both
technical & bevarioul training
Budgeting guidelines for Training & development activities
Provide appropriate feedback to the management
Set up & derive knowledge sharing forums & small groups activities
through employee engagement & participation ,create a knowledge
skill repository
Monitor Training & development to measure ,evaluate ROI pf the
training function
Upgrade & Implement training process
Implement innovative training interventions
Arrange institutional tie-up with specialized training institutes which
provide automobile industry specific training & other professionals
insitute for management & behavioural training
Achieve training targets by imparting training
Assesing capabilities of manpower by audits at the workshop and
bridge the gap through training
Plan & coordinate for consulting special training course for training
for skill enhancement of sevice engineers &dealers workshop staff

Training Providers & Automobile Sector

Some of the training providers in Automobile Industry are:

ASK tecnologies (India) Private limited

Saluja Cad Consultancy
Right Flow India
Mistral Solution Private Limited
Used Car Wise.Com
Area Covered In Trainig Program
Computer Network Engineering
ASE Master Certified Auto Training
Autobody Tech
HVAC/Refrigeration
Marine Technology
Motorcycle Mechanics
Motorcycle Technician
Motorcycle Technology
Certified Autotech
Certified Truck & Diesel Technology
Master Auto & Diesel Technology
Car Mechanic Course

Preferred Training Method

Workshop
Seminar
E learning
Instrutor led class
Computer based training

Training Courses In The Automobile Sector

The various courses for employment opportunities in the sector are:

o Degree Program
B.Tech/B.E in Mechanical Engineering
M.Tech Mechanical Engineering with specialization in Machine
Design /Automobile Engeering /CAD/CAM/Automation

The duration of degree progarm is 4 year

o Diploma Program
Post Diploma in Automobile Engineering (PDAE)
 Licentiate In Mechanical Engineering(LME)
Post Diploma In Robotics & Automation (PDRA)
o Certicate Course
Certicate In Applied Thermodynamics
Certificate In Engineering Mechanics

The certification course takes from 6 months to 1 year .Candidates with

class XII in Physics ,Maths & Chemistry or Vocational course are eligible .

TELECOM SECTOR
Telecom sector is one of the fastest growing sectors in India with a growth
of 21% & revenue of Rs 86,720 crore in the year 2006 .The sector is expected
to grow over 150% by 2012 .With the increase in competition between
major players like BSNL ,Mtnl,BPL,Idea,Vodafone,Bharti Tele
Services,Tata etc the requirement of mobile analyst software engineers &
hardware engineers for mobile handset has increased .However holding an
engineering degree is not enough in the sector .There is constant need pf
updating of kmowledge skill & attitudes .

With the rapid growth in Telecom Sector .the need for trained
professionals is bound to rise & so is the training need .The total training
market in Telecom Sector is estimated to be of Rs 400 crore .

Many top players are spending a huge amount on training &

development ,fo eg . BSNL alone spend more than 100crore on training &
development of its employees through the Advance Telecommunications
Training Centre(ALTLC) and other regional training institutes .Reliance
has also established Dhirubhai Ambani Institute Of Information &
Communication Technology .In addition to that ,Bharati has also tied up
IIT Delhi for Bharati School Of Telecommunication Technology &
Management .
With the increase in competition availability of huge amount of
information through internet ,magazine ,newspaper ,TV etc and increased
awareness among customers ,the demand to impart proper training in non-
technological areas like customer care & marketing has increased too .

Rapid technological changes ,network ,security ,threat,mobile application

development ,growing IT development in the sector ,have brought back
the training & development in priorities catalog .

Training Institutes
Some of the major training institutes are :

Bharat Ratna Bhim Rao Ambedkar Institute Of Telecom Training

National Academy Of Telecom ,Finance & Management
Advance Level Telecom Training Center
Usha Martin Academy Of Communication Technology Initiatives
Dhirubhai Ambani Institute of Information & Communication
Technology
Sybiosis Institute Of Telecom Management
Amity Insitute Of Telecom Technology & Management
Bharati School Of Telecomm Technology & Management

Preferred Training Methods

On the job training
Brainstroming
Distant Learning
Workshop
Short-term interactive session
Seminar
Online E learning
Computer Based Training program
Computer Lab Work
Group Study
Instrutor Led Class Room
Training Course & Programs
Basic Course In Mobile Communication
Symbian Operating System ,the Mobile Operating System
Binary Runtime Environment For Wireless
Diploma in Mobile Communication
Diploma in Wireless technology
Foundation course in Mobile Communication
Advanced Diploma in Mobile Communication & Soft Technology
Internet Protocol Multimedia Subsystem IMS
Certificate Course in mobile communication
Voice Over IP

Career For Trainers In Telecom Sector

Preferred educational qualification

UG-Any Graduate
PG-MBA/PGDM- in Human Resource /Industrial Relation/Sales &
Marketing
PG-Psychology/Sociology
Graduate in labour law /Personal Mangement
UG –B.Tech /B.E -Any Specialization
Train the Trainer Certificate

Nature Of Work
Training all the verticals like Post paid,Pre paid ,Retail,Post paid
Wireless ,Landline ,Prepaid Wireless Landline,Datacard,Handsets
Training on IP Deployment ,Network Security ,OSS-BSS etc
Provide continous training & potimize processes
Design content & conduct training programmes for all sakes
personnel within sales function
Assisting the managers in terms of Operations & Quality
Training need analysis
Arranging & implementing training
 Making training calender
Training evaluation
Preparing Training Budget
Develop & Deliver training to internal & external technical support
teams
Implement new & existing training projects & initiatives
Consistently review & improve training quality & effectiveness
To implement & monitor the company training for future program
Customizing training content
Monitoring on the job performance
Technical & Behavioural Training
Doing Competency Mapping

Skill & Attributes Required

Ability to create ,make and edit written material
Having pleasing personality & excellent communication skill
Ability to Influence ,convince & persuade
Should be passinate about service quality
Ability to see how training leads to performance operational
effeciency ,staff retention ,good management skill
Good analytical skill
Knowledge of planning & scheduling techniques
Language training skills
Vendor Management skills
Should have strong coordination/collaborative skills

Variation In Salary With Experience in Telecom Sector

 15-18yrs

13-15yrs

10-13yrs
Series 2
7-10yrs Series 1

4-7 yrs

2-4 yrs

0 5 10 15 20 25 30

Rs in Lakh

PHARMACEUTICAL SECTOR
India pharmaceutical market is valued at about US $8 Billion and is
expected to reach to US $ 12 Billion by 2011 .Indian Pharamaceutical
market is 2% of world pharmaceutical market .In the last year 3900 new
generic products have been launched because of which its market value
has been increased to about US $ 335 million .

Growth in pharamaceutical sector

This rapid growth has also increased the training need of the sector
 growth

yr2010

growth

yr2006

0 100 200 300 400 500 600

Training Areas
Brand Management
Contaimination Control
Drug Verification
Supply Chain Visibility
Recall Management
Shrinkage Reduction

Preferred Training Methods

Some of the preferred training method are

Web Based Training

Class Room Training
Workshops
On The Job Training

Career For Trainers In Pharamaceutical

Preferred educational qualification
 PG- any post graduate-any specialization
PG-MBA/PGDM-Human Resource/Industrial Relation
B.Com
B .Pharma
D.Pharma
M.Pharma
Phd.Pharma
B.Sc. with Biology,Chemistry,Botany
B.Tech. /B.E –Any Specialization

Nature Of Work
Training need analysis
Arranging & Implementing training
Making training calender
Training content development
Training evaluation
Preparing training budget
Develop & deliver training to internal & exetrnal technical support
team
Implement new & existing training projects & initiatives
Consistently review & improve training quality & effectiveness
To implement & monitor the company’s training for future program
Customizing training content

Skill & Attributes Required

Should be high on energy & have a passion to build people capability
Should be fluent in written & spoken english
Interpersonal skill & sound knowledge in Industrial Relation
Must have excellent written ,oral,& presentation skills
Ability to deliver under pressure
Proactive approach to problem solving
Analytical & Conflict management skills
Leadership ability
Variation Of Salary With Experience

11-15yrs

8-11yrs

max
min
5-8yrs

2-5yrs

0 2 4 6 8 10 12 14 16 18

Rs In lakh

HOSPITALITY SECTOR
Hospitality sector is growing at a very fast rate in India.The sector is
growing at a rate of approximate 8% .This sector can be classified into
Hotel industry ,Travel,Tourism,Restaurents,Pubs,Clubs & Bars,Contract
Catering and Aviation .Other than that opportunities also exit in
universities sporting venues ,exhibition centers and smaller events
management companies .

The major challenges of this sector of skilled employees along with the
challenges of Attrition Rate .Skilled Chefts & Managers are in great
demand .Managers require huge range of competencies such as people
management,viable skills ,business insight,analytical skill ,succession
planning & resource development in order to get success in this sector .In
addition to that ,employees are not enpough trained in Business Etiquesties
,Courtesy and Business Comminication.Hospitality is all about handling
people.So an employee must have right attitude ,tolerance ,and listening
skills in order to move up the hierarchy .There is still a long way to go to
inculcate good public relation ,interpersonal skills .

With the increase in competition due to the coming up of major players like
four Seasons ,Shangri –La,Aman Resorts etc the need to train employees
has increased more than ever before .The major players are now
strategizing to increase the turnover of the customers by training their
employees on communication ,Dining and Business Etiqueties etc .Some of
the essentials required by this sector are:

Good Infrastruture
Trained Trainers
Quality Of Content
Certication Of Training Course
Effective Training Evaluation

Training Program Available For The Following Areas

Food & Bevrage Service
Front Office
HouseKeeping

Training In Hospitality Sector

o Training Providers
The Training Market.com
Training Partners
Hospitality Haanbooks
Air Hostess Academy
British Institute Of Air Hostess Training
Frankfinn Air Hostess Academy
Hi Fly Aviation Academy
 Chetna Consultancy Services
Skill Tree India
Sierra Training limited
Fitness Savvy
Icon Consultancy & EducationLimited

Hospitality Training Topics

 Food,Restaurents,Hotels & Hospitality
Bar Tending
Restaurent Mangement
Culinary Skill
Food Preparation Skill
 Leadership & Chain Management
 Hotel Restaurent ,Health & safety

Training Course Programs

Certication in Catering Operations
Certication in Tourism Skills
Certication in Hospitality
Certication in Fast Food & Snack Bar Management
Certication in Healthy Eating & Food Safety
Certication in Guest House Operation
Service Safe Manager Certification
Bar Service
Catering
Food Service
Bevrage Service
Kitchen Skill
Basic Skill for the guest services
Accomodation Service(Laundry,Housekeeping ,Self Catering )

Courses For Training In hospitality Sector Preferred

UG-any Graduate-any specialization
 PG-any course-any specialization
MBA/PGDM- Human Resource /Marketing/Operation/Strategy
Graduate/Diploma- Hotel Management & MBA
Diploma in Hotel Management,Catering Technology ,Applied
Nutrition
MBA/PGDM Human Resource

Nature Of Work
Providing training to aspirants ,cabin crews & air hostesses on
language
Training on business etiquettes ,courtesy,business communucation
Training On personality development
Training on time management
Training Courtesty crew members for restaurents operations that is
for Dine –in ,Delivery & Product
Providing behavioural training
Training need analysis
Arranging & implementing training
Making training calendar
Training evaluation
Preparing training budgeting
Develop & deliver training to internal & external support teams
Implementing new and exiting training projects & initiatives
Consistently review & improve quality and effectiveness
To Implement & monitor the company “Training For Future”
program
Customizing training content

Skill & Attribute Required

Should have very good oral & written communication skill
Should have had experience in making training content
Language skill
Right attitude & listening skill
 Dedeuction & Tolerance skill
Should know to deal with people & good interpersonal and public
relation skill
Should be presentable
Proficiency in English & Hindi
Must have effective vendor mangement ,negotiation & relationship
mangement skill
Profeciency in Computer Application
Excellent networking skills,with the ability to build rapport
Ability to think out of the box & drive change and innovation

Variation Of Salary WithExperience In Hospitality Sector

11-15yrs

8-11yrs

max
min
5-8yrs

2-5yrs

0 2 4 6 8 10 12 14 16

Rs In Lakh

IT/SOFTWARE DEVELOPMENT INDUSTRY

The Indian IT Sector is growing at a very fast pace and is expected to earn a
revenue of US $ 7 Billion by 2008.In 2006 it has earned revenue of about US
$ 40 billion .With a growth rate of 30% .IT sector is expected to generate 2.3
million job by 2010 ,according to NASSCOM(National Association OF
Software & Service Company) with the rapid expansion of IT Sector &
coming up of major players & new technologies like SAP,the need of
Human Resource Development has increased .

Revenue Earned

yr2010

Revenue Earned

yr2006

0 0.5 1 1.5 2 2.5

Rs in Lakh

According to the recent review by Harshvardhan business review ,there is

direct link between training investment of the companies and the amrket
capatalization .Those companies with higher training investment had
higher market capatalization that the companies which have sucessfully
implemented training programs ,have been able to deliver customer goals
with effective results .It shows that good training results in enhancement
of individual performance which in turn ,helps the organization in
achieving its business goals .Training is a tool that can help in gaining
competitive advantage in term of Human Resource .

With ht egrowing investemnt by IT companies in the development of their

employees ,many companies have now started their own learning
centers .For eg. ,SUN has its own training department ,Accenture has
Intrnet based tool by the name of “ My Learning “that offer access to its
vast learning resource to its employees .Companies are investing both the
technical training which always been an essential part in IT industry as
well as in managerial skill development .Companies are now kept aside 3-
5% of revenue for training & development .As an example some of the
major players like Tata Flexi and Accenture are allocating 7% and 3%
respectively of the companies overall revenue .

Area Covered In Training Programs In IT/Sofware Development

Industry
Computer manufacturing
EDP/E-commerce
Designing
Maintanence Service
Operating Jobs,Computer Operations ,Data Entry
System Development/Programming/Software engineering
Networking
Application Programming
Research & Development In peripheral integration
Product qulity control and reliabilty testing
Enterprise Resource Planning
Database Waterhousing Management

Preferred Training Methods

Computer based training
Internet based training
Lectures based training
Labs
On the job training
Distant learning
E books
Mentoring
Coaching
Job Rotation
Career Opportunities For Trainers In IT Industry

Preferred Qualification
MBA/PGDM/PGDBM in
HumanResource/Administration/IndustrialRelation
UG-B.Tech/B.E in Computer Science
BCA
MCA
B Sc in Computer Science/M Sc in Computer Science
Any PG course-any specialization
A post graduate in Human Resource from a reputed institute
specializing in Training & development

Skill & Attributes Required for A Successful Trainer

Technical very sound
Presentable
Good in making relationship with managers
Can handle queries of employees/IT professionals
Verbal/Written communication skills
Excellent Interpersonal skill
Ability to lead & mentor team members
Presentation & networking skills
Should be computer savvy
Excellent coaching & mentoring skills

Nature Of Work
Training Need Analysis –A Protocol to gather & review the inputs
on the performance of the hires serving the initial months of
employment .To design different technical training modules based
on need for same .
Advance Training –Content designing & session scheduling to be
done
Work with technical managers to gauge current technical levels
 Propose budget & spending plan for technical & softskill
Ensure ROI for training
Identification of training need of employees by use of appraisal data
Consolidation & preparation of training calendar
Conduct service excellence & behavioural modules for employees
Continously conduct & monitor feedback after the program
Prepares weekly/Monthly & annual training report
Track the mendatory training requirement for the entire division &
inform the participants on the compliance
Take care of trainee’s need during the training
Designing & developing Instructional material for training courses
that support companies goal
Manage team members by assigning tasks & set goals based on
workload

Concern in Information Technology Training

One of the major concern for training companies is to create professional
who are better able to go in for technology in a specific domain area .Other
than that are various issues that are affecting the IT Training Sector such as
lack of conviction regardingtraining,unplanned training
approach,uncertain quality focus and lengthy decision making process .

He With the coming up of various new technologies ,it has become a

challenge for training institutes to offer effective,updated,latest,planned
trainning to candidates in a shortest possible time .To increase the market
share ,most of the training institute are now strategizing to launch new
product & marketing agreesively .

As an eg,New Horizons is establising partnershio with its customers &

delivering quality training.The company regularly conduct surevy of the
training need in Indian Job Market .On the other side NIIT has invested in
product development to create product segmentation and is customizing
them to address IT/ITES education arenas .
Aptech is venturing into college research firm & universities .Another
opportunities that has been identified by Aptech in the field of developing
content & the company is offering these services to find third party clients
for customization .

Essential In It Industry
To service in long term there are essentials things such as :

Good Infrastructure
Trained Trainers
Quality Of Content
Certification Of Training Course
Effective Training Evaluation
Post Training Support

Emerging Scenario In IT Industry

With the rapid expansion in IT/ITES sector ,now there is enough scope of
IT training courses & institutes.IT sector is soon going to face a huge
shortfall of skilled employees,if the growth in the shoftware industry goes
by as expected .According to recent report of NASSCOM on software
industry ,the IT service sector will see a shortfall of 2,35000 people by
2011.IT spending in the global business worldwide ,expected to grow by 6
to 7% in the next 3 years ,which will be enough to give boost to the IT
training sector .This huge IT spending is largely because of IT recruitment .

According to a recent IDC report.India alone spend $ 216 million ie 21% of

total spending of IT training in the region & is expected to be one of the
largest contributers in the coming years .This is largely because India alone
accounts for 60% of the total Asia –pacific dmand for IT professionals

Currently ,the IT training markets valued at Rs 100 crore and is expected to

reach Rs 300 crore in next year .
The major factor that is responsible for growth in IT sector is the E-
governance initiatives introduced by the Central Govt. and varios other
State Govt.

Now there is a notable shift from long term course to short term training
certifications .Due to this ,the focus is now on hiring professionals with
expertise in particular domain .The demand has largely for JAVA and .NET
professionals and on the NETWORKING end,network storage and Linux
demand is taking a toll .

Variance Of Salary With Experience In IT Industry

11-15yr

8-11yr

5-8yr min
max

3-5yr

1-3yr

0 5 10 15 20 25 30

Rs in Lakh

TRAINING & DDEVELOPMENT IN BPO SECTOR

BPO is business process outsourcing .It is an agreement between two
parties for specific business task .The BPO industry is growing at an annual
growth rate of 14% and is expected to cross $310 billion by 2008 .Job
seekers prefers BPO s over other sector because it is providibg high paying
jobs to graduate/undergraduate .To deliver desired services to customers
who is 100000 miles away,it is important to have good amount of business
knowledge & expertise .

The Various Reason Behind The Increasing Training Need In BPO

Industry Are:
BPO industry is expected to generate 1.1 milloin job by 2008 and 6
million job by 2016 ,which require training needs more than ever
before .
High Attrition Rate in this sector reason being unsatisfied
employee ,monotonous work,neglected talent,in adequate knoe –how
etc .
Coming UP of high profile BPOs

Training has become a major tool to retain employees .People worked in

BPO sector face the problem of management shift ,job stress that results
demotivation .Well designed training program with clear career path
increases the job satisfaction among the young professionals & help them
in becoming efficient & effective at the workplace .Therfore organization
have to handle such challenges of meeting training needs ,although the
sectors taking a lot of initiatives in conducting for new trainees .Companies
are now aligning business goals with training costs .But what more
important is ,the development of skills of middle management .Various
BPOs have an elaborate training infrastructure that include computer
based training rooms & specially trained & qualified in house trainees .

The companies are now busy designing training programs for their
employees .These companies try identifying strengths & weaknesses and
emphasizing more on that personalities ,problem solving skill and
leadership skill .

With constant change in process technologies ,techniques,methods etc.

there is a developing & training the BPO employs to cosistenlty deliver
customer goals .

Career Opportunities For Trainers

Preferred Educational Qualification
UG-B .Ed
Any PG –Any specialization
Any graduate
MBA/PGDM – in Human Resource/Industrial Relation
PG Diploma-Any Specialization
MBA from good institute in Training & Development

Nature Of Work
Introduce them to the concept of customer service & train them on
basic telephone etiquettes ,business communication & also written
communication
To conduct Training
 personality development,communication skill
 Grammar for companies in the customer service
 Time management
 Customer focus
 Accent Neutralization
 Voice training
 Phonetics modules
 Presentation Skills
 Culture Sensization
Identication training need
Preparing Training calendar
Maintaining Database & preparing MIS report on training
Taking training feedback
Evaluation of schedule & longterm planning of training
Conduct new hire to bring new joinees up up the learning choice as
per the requirement
To develop training planner for the year based on training need
analysis
 To develop training material & appropriate delivery methods for
new hires as well as new initiatives for existing staff
To track progress & maintain records of all training activities

Skill And Attributes For A Successful Trainers

Aptitude-towards people management & counselling
Key Competancies –content development abilities
Attributes-good people skill
Excellent command over english language
Good personality
Excellent communication & team handling skill
Self driven person
Excellent presentable skill
Ability to train on language skill
High energy,ethusiasm and hands on approach
Transfer info in a simple & effective manner with clear & concise
communication
Should have core competancy in conceptualization designing &
conduct of employee development program in technical ,behavioural
& skill development
Have the ability to give learners feedback & couch them towards
improvement

Major Players In BPO Industry

Hero Honda Mindmine is leading training & development
organization in India and is part of Hero Group,some of its clients in
BPO sectors are E –Funds,E-Serve,EXL Whis,ICICI One
Source,Mphasis,Daksh,Wipro
Accentual,Gurgaon based oraganization
Karrox,Mumbai
NIIT Planet working at Delhi,its BPO clients is Daksh
Akiko Callnet,Delhi,its client are Daksh& V Customers
Fands Infotech is in Pune,clients are Mphasis & EXL
 Lawkim,Mumbai clients are Tenta,Infowavz,Tracmail
Voices ,Pune ,its clients are M Phasis EXL,Zenta,
Evolve,Delhi
Merritach,Bangalore

Call Center Training Institute

 Siksha ,Bangalore
 Spur Careers,Bangalore
 Global Respondez Services ltd
 Hero Mind Mine
 Holistic Training Solution Pvt Ltd.,Delhi
 ITES Grades
 Ma Foi Academy
 Delhi Call Centers Pvt.Ltd.
 STI Knowledge ,Pune
 Accusense Global Technologies ,Kanpur
 Add Value Training Solution
 Evolve,Bangalore,Delhi,Mumbai
 Akiko Sgerman,New Delhi,Orissa,Punjab,UP,Haryana
 Fands Infotech Pvt.Ltd.
 Future Call
 NEXT,Bangalore,Hyderabad,Chennai,Mumbai,Vishakapatnam
 On Trac
 Athiya Organizational Competencies Pvt. Ltd.,Bangalore
 B K One
 Center for American Education
 Shardha India

Technical Training Institute

WAN LABS ,Bangalore

Voice & Accent Trainers In BPO Industry

  Wavelength & E learning
 Hero Mind Mine
 Mind Speed ,Bangalore
 Relationship Management Services Pvt. Ltd.,Mumbai
 Surlin Consultants Pvt.Ltd.Bangalore
 Nexgen ,Hyderabad
 Aaroha,Mumbai
 Accentual USA Inc,Gurgaon
 Evolve,Bangalore

Process Training Institute In BPO Industry

SAMOS ,Bangalore

Softskill Training Institute

 Althia,New Delhi
 Glance,Bangalore
 Incrove,Ghaziabad
 Only Success,Bangalore,Chennai
 Optionz
 Paremala Consultant,Bangalore
 Surlin Consultancy
 Crossroads Training Solution,Mumbai
 Evolve
 WCH Training
 Add Value Training Solution

Area Covered InTraining Program

Customer Care
Technical Support
Payroll Management
Publishing
Sales & Telemarketing
Finance & Accountancy
 Human Resource
Intellectual Properly, Research & Development
Administrative Support
Security
Supply Chain Management
Customer Relationship Management
Legal Services
Medical Transcription
Research & Analysis

Training Course In BPO Sector

Call Center Management
Advanced Interpersonal Communication
Business Communication
Accent Neutralization
E mail TelephoneEtiquette
Selling Over Phone
Cross Cultural Training

Preferred Training Methods

Computer Based Training Method
E Learning
Cd-ROM Based Training Method
Lectures
Discussion
Media Access
Web
Video
Audio
Web Based Training Session
Intranet Based Training Course
 CONCLUSION
The study reveals the followings:

 The skill & Attributes required for Retail Sector basicly focus on their
Presentation Skill
 Automobile Sector is the one where Technical Qualification is
mendatory.
 BPO Sector is facing the Highest Attrition Rate
 IT Sector is one of the largest contributers in Training & Development
Program
 E governance is the major factor responsible for the growth in IT
Sector
 Variation of salary with experience is almost same for these sector
 Telecom Sector is the fastest growing sector

RECOMMENDATION
