Professional Documents
Culture Documents
Kuttayan Annamalai Sachin Rao University of Michigan Business School
Kuttayan Annamalai Sachin Rao University of Michigan Business School
Kuttayan Annamalai
Sachin Rao
University of Michigan
Business School
e-Choupals: An Overview
S
a
n
c V
VSAT/ Internet h i
Information Flow a l
I l l
T a a
C k g
e
ITC Local
Hub
Samyojak
Physical Flow
70 process efficiencies
150
Served with dignity
100 50 Knowledge bundled sale
of goods and services
50 50 Co-opted in product
0 design
0
Mandi e-Choupal Hope for a brighter
future
Handling and Transit Losses Labor Costs
Bagging and Weighing Transportation
ITC’s Gains
Lower procurement
600 costs
Direct interaction
500
with farmers -
Control on quality &
Costs (Rs./ Metric Ton)
400 250
supply security
300
75
Low cost
200 100 distribution channel
70 0
100
10 85 Access to market
0 intelligence
0
Mandi e-Choupal