Alexander B.

Eaton
19 Harbor St. Manchester, MA
978.886.3796 | eatonal@bc.edu

EDUCATION
Boston College, Carroll School of Management Chestnut Hill, MA
Bachelor of Science in Marketing Expected: 2012
 Relevant Coursework: Marketing Principles, Market Research, Product Planning and Strategy,
Entrepreneurship, Applied Marketing Management, Basic Finance, Financial Accounting, Managerial
Accounting, Macroeconomics, Microeconomics, Statistics, Computers in Management
 Athletics: Varsity Track/Cross Country [2007-2008.] Junior Olympic All-American [2005.]

WORK & LEADERSHIP EXPERIENCE

WGBH Boston, MA
Intern, National Marketing Department May 2010 – Aug 2010
 Developed and managed social media marketing platform for the launch of a new WGBH television program
 Utilized knowledge of Facebook, Twitter, and LinkedIn, in order to reach the shows target market
 Participated in weekly meetings with marketing manager and made recommendation to improve efficiency of
social media marketing efforts

GATSO USA Beverly, MA

Associate, Inside Sales Team Jan 2009 – May 2009
 Generated and managed a database of over 350 contacts for the global industry leader in traffic photo
enforcement systems
 Maintained daily correspondence with regional sales manager regarding status of contact database
 Scheduled 60 executive level meetings for Gatso’s U.S. sales team
 Select client experience:
o District of Washington D.C.
Negotiated meetings for company president which led to installation of 76 Gatso Cameras
o Seattle, Washington
Negotiated meetings for company president which led to installation of 38 Gatso Cameras
o Chicago, Illinois
Negotiated meetings for company president which led to installation of 11 Gatso Cameras

TNM REALTY Chestnut Hill, MA

Agent, Residential Real Estate Aug 2010 – Current
 Successfully guide homebuyers and sellers through the sale and purchase of properties
 Generated $30,000 in revenues for TNM in a three month time period

BIG BROTHERS BIG SISTERS Boston, MA

Mentor Aug 2009 – Current
 Mentor an inner city youth 3-4 times per month
 Organize activities to foster youth development, such as assisting with school work, going to science/art
museums, and coaching in various areas of athletics

SKILLS, ACTIVITIES & INTERESTS

Entrepreneurship: Founder of Eaton Personal Training
Languages: Conversational Proficiency in Spanish
Activities: Event Planning, Running, Tennis, Squash, Reading WSJ