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    Blackberry

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    Sharath Ghosh
    Pra xi B u si e ss s n S ch o o l •S h a ra th G h o sh •A sw i C h ri e n sti •S i d h a rth a G o u ta m d •S h i i R a m ku m a r sh r •S o u ryo j t G h o sh i Agenda What is our product? What need does the product satisfy? Which industry is the product in? Who are the competitors? What is our product? “Corporate” Smart Phone Patent Company : Research in Motion 1996 Personal Digital assistance “PDA” Blackberry Enterprise Server Direct Tie-up with Google Data compressed and encrypted

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    Blackberry

    Uploaded by

    Sharath Ghosh
    13 views12 pages
    Pra xi B u si e ss s n S ch o o l •S h a ra th G h o sh •A sw i C h ri e n sti •S i d h a rth a G o u ta m d •S h i i R a m ku m a r sh r •S o u ryo j t G h o sh i Agenda What is our product? What need does the product satisfy? Which industry is the product in? Who are the competitors? What is our product? “Corporate” Smart Phone Patent Company : Research in Motion 1996 Personal Digital assistance “PDA” Blackberry Enterprise Server Direct Tie-up with Google Data compressed and encrypted

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    Pra xi B u si e ss s n S ch o o l •S h a ra th G h o sh •A sw i C h ri e n sti •S i d h a rth a G o u ta m d •S h i i R a m ku m a r sh r •S o u ryo j t G h o sh i Agenda What is our product? What need does the product satisfy? Which industry is the product in? Who are the competitors? What is our product? “Corporate” Smart Phone Patent Company : Research in Motion 1996 Personal Digital assistance “PDA” Blackberry Enterprise Server Direct Tie-up with Google Data compressed and encrypted

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views12 pages

    Blackberry

    Uploaded by

    Sharath Ghosh
    Pra xi B u si e ss s n S ch o o l •S h a ra th G h o sh •A sw i C h ri e n sti •S i d h a rth a G o u ta m d •S h i i R a m ku m a r sh r •S o u ryo j t G h o sh i Agenda What is our product? What need does the product satisfy? Which industry is the product in? Who are the competitors? What is our product? “Corporate” Smart Phone Patent Company : Research in Motion 1996 Personal Digital assistance “PDA” Blackberry Enterprise Server Direct Tie-up with Google Data compressed and encrypted

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    Pra xis B u sin e ss

    S ch o o l

    •S h a ra th G h o sh
    •A sw in C h ristie
    •S id d h a rth a G o u ta m
    •S h ish ir R a m ku m a r
    •S o u ryo jit G h o sh
    Agenda

    What is our product?


    What need does the product satisfy?
    Which industry is the product in?
    Who are the competitors?
    What is our product?
    “Corporate” Smart Phone
    Patent Company : Research in Motion
    1996
    Personal Digital assistance “PDA”
    Blackberry Enterprise Server
    Direct Tie-up with Google
    Data compressed and encrypted
    What need does the product
    satisfy?
    Primary Need : Connectivity
    Telephony
    Messaging
    Email
    Secondary Need : Information
    Blackberry Internet Service
    Downloading and Uploading
    Secured Information Access
    Tertiary Need : PDA Applications
    Blackberry ID
    Blackberry OS
    Blackberry App World
    Credit card and Wireless Billing Apps
    Live Streaming
    Which industry is the
    product in?

    O ffice O n T h e
    Go
    Entertainm
    ent
    Who are the competitors?
    Thank You

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