Analytical Report

On
Methods Of Collecting Business
Information
by group 3
Digesh Shah

Survey was done on students of FMS – Baroda on 2nd September 2009

SURVEY DETAILS

 At the Time of survey out of 40 students only

32 were present.
 28 students gave the answers to the survey
Questionnaire.
 Out of that we 21%

found out that

21% - Girls girls

79% - Boys. boys

79%
Statistics on students following print media and
other media source

120

100

80
girls %
60 boys %
whole class %
40

20

0
print media electronic media
Statistics on number of students
reading/subscribing either Newspapers or
Magazines
90
80
70
60
girls %
50
boys %
40
whole class %
30
20
10
0
only news only news both not following
papers magazines print media
Preference within Electronic Media

60

50

40
girls %
30 boys %
whole class %
20

10

0
internet news channels
other media
Preference within Print Media

90
80
70
60
girls %
50
boys %
40
whole class %
30
20
10
0
buisness economic buisness others
standard times world
newspapers/magazines
Issues usually followed

70
60
50
girls %
40
boys %
30
whole class %
20
10
0

issues
Reasons for following these Issues

120
100
80 girls %
60 boys %
40 whole class %
20
0

reason for reading

When asked about the advantage of using
that medium the following facts came to light
Print media - hard copy ,So can be used when
required.

Electronic media mainly news channels - easier to

remember visual information.

Return on Investment – Satisfactory.

Statistics regarding rating of the survey

Mean - 8.5 points

Median - 8 points

Standard Deviation - 1.2 points

Maximum rating - 10 on the scale of 10

Minimum rating -5
Conclusion

In Print Media - Economic Times was popular

among students.

In case of Electronic Media - News Channels were

leading.

Girls - Wider range of media source.

Boys – Limited Range of Source.

Continued . . .

Girls – opt for International News and

Advertisement News.

Boys - opt for Investment and Stock Market News

News papers are preferred over magazines and

online business news.

Almost all students follow business news.

Prepared by Group-3

Thank You