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    Marketing Management: Nishant Singh

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    Nitin Joshi
    This document discusses the marketing strategies of Hero Honda Motors Limited, the world's largest motorcycle manufacturer. It was established in 1984 as a joint venture between Hero Group and Honda Motors. Hero Honda uses the 4P's of marketing - product, price, place, and promotion. Their products include motorcycles like Splendor, Passion, Glamour, and Karizma. They price their bikes between Rs. 30,000 to Rs. 70,000 and promote through TV, newspapers, magazines, radio, and hoardings. Hero Honda sells across India and segments customers based on factors like being price-oriented, technology-oriented, or status-oriented.

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    Marketing Management: Nishant Singh

    Uploaded by

    Nitin Joshi
    17 views14 pages
    This document discusses the marketing strategies of Hero Honda Motors Limited, the world's largest motorcycle manufacturer. It was established in 1984 as a joint venture between Hero Group and Honda Motors. Hero Honda uses the 4P's of marketing - product, price, place, and promotion. Their products include motorcycles like Splendor, Passion, Glamour, and Karizma. They price their bikes between Rs. 30,000 to Rs. 70,000 and promote through TV, newspapers, magazines, radio, and hoardings. Hero Honda sells across India and segments customers based on factors like being price-oriented, technology-oriented, or status-oriented.

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    This document discusses the marketing strategies of Hero Honda Motors Limited, the world's largest motorcycle manufacturer. It was established in 1984 as a joint venture between Hero Group and Honda Motors. Hero Honda uses the 4P's of marketing - product, price, place, and promotion. Their products include motorcycles like Splendor, Passion, Glamour, and Karizma. They price their bikes between Rs. 30,000 to Rs. 70,000 and promote through TV, newspapers, magazines, radio, and hoardings. Hero Honda sells across India and segments customers based on factors like being price-oriented, technology-oriented, or status-oriented.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    17 views14 pages

    Marketing Management: Nishant Singh

    Uploaded by

    Nitin Joshi
    This document discusses the marketing strategies of Hero Honda Motors Limited, the world's largest motorcycle manufacturer. It was established in 1984 as a joint venture between Hero Group and Honda Motors. Hero Honda uses the 4P's of marketing - product, price, place, and promotion. Their products include motorcycles like Splendor, Passion, Glamour, and Karizma. They price their bikes between Rs. 30,000 to Rs. 70,000 and promote through TV, newspapers, magazines, radio, and hoardings. Hero Honda sells across India and segments customers based on factors like being price-oriented, technology-oriented, or status-oriented.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    of 14

    MARKETING

    MANAGEMENT
    NISHANT SINGH
    COMPANY INTRODUCTION
    AND PRODUCT NAME
    HERO HONDA
    • INTRODUCTION
    Establish in
    1984
    - Hero Honda Motors
    Limited established in
    joint venture with
    Honda Motors of
    Japan.
    - World’s largest
    motorcycle
    manufacture company.
    HERO HONDA

    • The 4P’s includes some


    factors which the
    companies uses for
    making his marketing
    activities & strategies.
    Hero Honda also uses its
    own marketing mix.
    HERO HONDA

    • MARKETING MIX

    PRODUCT PRICE PLACE PROMOTION

    [ 4P’S ]
    • 4P’S OF HERO HONDA
    HERO HONDA

    • PRODUCT

    CD – Dawn, Splendor,
    Passion, Glamour, CBZ,
    Karizma etc.
    HERO HONDA

    • PRICE :
    Price of Hero Honda bikes
    start from Rs.30000 to
    Rs.70000
    HERO HONDA

    • PROMOTION:

    • T.V. Add.
    • News paper Add.
    • Magazine Add.
    • FM Radio
    • Hoardings etc.
    HERO HONDA

    • PLACE :

    All over INDIA


    HERO HONDA GLAMOUR

    • STP

    (SEGMENTATION,TARGETING
    & POSITIONING)
    HERO HONDA

    • SEGMENTATION & TARGETING

    Splendor – Price oriented people


    Glamour – Price as well as tech.
    oriented people
    Karizma – Status oriented
    people
    HERO HONDA

    • POSITIONING :

    World’s largest motorcycle


    manufacture company. It was
    commemorated by sales of over
    15 million motorcycles.

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