MENDELOWS MATRIX

The power and influence of stakeholders:

The extent to which stakeholders affect the activities of an organisation depends on the
relationship between the stakeholder and the organisation. Mendelow's matrix provides a way of
mapping stakeholders based on the power to affect the organisation and their interest in doing
so. It identifies the responses which management needs to make to the stakeholders in the
different quadrants.

Mendelow’s stakeholder mapping matrix is a tool to classify stakeholders according to their

importance to the organisation.

Stakeholder group with----------------Level of importance

High interest and high power ---------------High importance

Low interest and high power ---------------Medium importance
Low interest and low power ----------------Low importance
High interest and low power ----------------Medium importance

Observers Key players

Informing/ empowering Involving

Crowd Bystanders
Ignoring Encouraging

In the case-

Crowd- local communites, other businesses

Observers- media,politicians, indegenous people, businesses of other countries where anglo american
has liscence to operate, customers, suppliers
Bystanders- government

Key players- shareholders, employees, management, mining industry, local p[eople in case of building
of new houses and infrastructural development in other countries, pressure groups