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  • Data Mining Example

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    Data mining software can help telecommunications companies analyze customer usage data to identify distinct customer groups. Companies can then tailor marketing messages and service offers to each group to increase customer satisfaction and retention over their lifetime as customers. By better engaging existing customers, data mining allows telecommunications providers to boost profits through increased sales and revenues across the entire customer lifecycle.

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    Data mining software can help telecommunications companies analyze customer usage data to identify distinct customer groups. Companies can then tailor marketing messages and service offers to each group to increase customer satisfaction and retention over their lifetime as customers. By better engaging existing customers, data mining allows telecommunications providers to boost profits through increased sales and revenues across the entire customer lifecycle.

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    4 views1 page

    Data Mining Example

    Uploaded by

    nitishrawat1989
    Data mining software can help telecommunications companies analyze customer usage data to identify distinct customer groups. Companies can then tailor marketing messages and service offers to each group to increase customer satisfaction and retention over their lifetime as customers. By better engaging existing customers, data mining allows telecommunications providers to boost profits through increased sales and revenues across the entire customer lifecycle.

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    Data Mining Example: Telecommunication

    In hardly any other sector so many data points are generated in such a short period of time like
    in the mobile andtelecommunication industry.

    And the development and change of supply and demand is probably one of the highest, too. This
    is a big challenge for the providers. Here is an example how [data mining] software can help to
    tackle these defiances successfully:

    It is a wellknown secret that the competition in the telecommunication industry is fierce. The
    acquisition of new customers is difficult and often very expensive. Subsequently customer
    retention has become more and more important. DataMiningFox can determine characteristic
    customer clusters on the basis of collected historic data points from customers - such as for
    instance the frequency and timely distribution of customers' usage of services (calls, text
    messages, MMS, navigation, mail exchange,...). For each of these customer patterns the
    company can then offer tailored customer-life-cycle messages and offers.

    The example shows how Data.Mining.Fox can help a telecommunication service provider to


    customise their offers. This leads to higher customer satisfaction as well as to an increase in
    turnover and profit by risen sales over the whole customer life cycle (lifetime value).

    The above is just one of many possible examples how Easy.Data.Mining can add value by
    being profitably applied to challenges in the telecommunication sector.
    http://www.easydatamining.com/index.php?
    option=com_content&view=article&id=58&Itemid=99&lang=en

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