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Write a Board Paper asking the ECCO¶s board of directors to adopt and
implement your proposed export strategy. Your Board Paper should include
an analysis of the proposed strategy taking into account the following
issues:

? International trade theory: Why and how firms engage in international

trade
? Approaches used by firms to adhere/avoid/bypass instruments of
trade protection or to benefit from trade promotion and investment
tools (at national, regional and global levels)
? Types of export-related strategies
? Accessing market opportunities: cross-border collaboration and risk
analysis
? Logistics, modes of transport and information technology
? Incorporating ethical issues in strategic decision-making

Your analysis and recommendations should also consider the benefits and
potential barriers to successful implementation of the future strategy.

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Your Board Paper should NOT exceed 1500 words and submitted as ONE
WORD DOCUMENT file using the Standard Board Paper Template
provided. Please save your file as Surname-FirstNamesInitial-M018LON-
BP. For example, if your name is Bo John Smith, save your file as SmithBJ-
M018LON-BP.

Your assignment will be assessed using a rubric (marking criteria). This

can be found in the Module Guide for M018LON Managing International
Trade.

Your assignment should include in-text citations and supported with a full
List of References at the end of the assignment. You are expected to use
the CU Harvard Referencing Style (please refer to the CU referencing
guide) .
Please remember that when you submit your assignment on moodle, you
need to include:

? Your Student ID Number

? The Title of the Assignment (in the Submission Title box)