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 Amazon Overview

Founded in 1994 , Headquarters is in Seattle (Washington)

with an additional office in Coffeyville, Kansas.

Started selling books online and now operate Web sites

that offer various products and services, which include:
music, DVDs, videos, electronics, camera and
photography, clothing apparel, shoes, etc.

Features include: one-click shopping, customer review

and e-mail order verification.
 History
Founder and Bezos opened the virtual doors of Amazon.com's online store in
July 1995 and began selling public.

In May 1997 Amazon.com completed its initial public offering (IPO).

April 1998 the company acquired online bookstores in U.K. and Germany
(Book pages and Telebuch): first international expansion

In 1999 the company launched its own auction site.

In 2000 Amazon.com launched amazon.co.jp and amazon.fr (Japan and France)

 Acquisitions partnerships
Acquisitions: Partnerships:

Bookpages (April 1998), Bought 46% of Drugstore.com (1999)

Amazon.co.uk
Bought 50% of Pets.com (1999)
Telebuch (Telebook) Inc. (April 1998,
Gained a 1.7% stake in Sotheby’s
Amazon.co.de)
Holdings and formed a joint online
auction site (1999, sothebys.amazon.com)
Paid $200M to acquire e-Niche, Inc.,
Music Find, Accept.com, and Alexia Bought 49% of Gear.com (1999)
Internet Company (1999)
Offered a co-branded credit card with
Introduced zShops; Amazon.com’s Nextcard (1999)
online mall (1999)
 Goals & Objectives
We seek to be Earth's most customer-
centric company, where customers can
find and discover anything they might
want to buy online, and endeavor to offer
customers the lowest possible prices.
 Vision Statement

 Our vision is to be Earth's most

customer centric company; to build a
place where people can come to find
and discover anything they might want
to buy online.
 Mission Statement
The company’s six core values: customer
obsession, ownership, bias for action,
frugality, high hiring bar, and innovation.
The company motto: ‘Work Hard, Have
Fun, and Make History’.
 Proposed Vision
To continue expanding in all countries with
Internet access, while maximizing total
commitment in becoming the number one
company in Internet transactions
 Proposed Mission
To continue to offer quality products and
services using the best technology available
and at a reasonable price. This results in
highly loyal customers, while maintaining
shareholders interest and company profits
in mind.
 External opportunities and threats
Construction of an extensive
community of buyers
Positive changes in the business
model of the book market
E-commerce expansion in Asia
and the Pacific
Growth of internet users in the
next five years, predominantly
in the international market
eBay, Barnes & Nobles, and
Wal-Mart
Possible rejection to on-line
sale in international markets if
new taxes (Value Added taxes:
VAT) in products are levied
Population segment not
targeted to on-line sales due to
their lack of internet access
 Internal strengths and weaknesses
STRENGTHS: WEAKNESSES:

Strong brand name Lack of Spanish website version

* Large product selection Low finance performance (high debt
* Pricing policy with discounts level)

Corporate culture Risk of introduction of wrong new

categories which could damage
High quality management team company’s brand

Customer service support Company’s offered free shipping might

affect future financial outcome