WORLD WAR 1

AND IT’S EFFECT ON FASHION

1911 - 1920
 Before the world war 1 women’s
were just considered as decorative
piece n they have to very fitted
garments to give proper shape to
there body which were not at all
comfortable to them . They were
not even able to walk properly .
During the world War 1 fashion
industry shifted from Paris to
America.
First bra was introduced in 1914.
 Few designers

Mariano Fortuny
He was a Spanish designer.
He was famous for his
irregular vertical pleats .
He was also called
leonardo Leonardo da vinchi .
Few of his works
 Madeleine Vionnet

She like not to sketch but to drape

 Change in women’s garment
because they started working
The First World War (1914-1918) had a
pronounced effect on women's
fashion in the Western world.  Several
trends that had roots in the decades
prior to the war, were rapidly
accelerated by wartime conditions. 
The most lasting change happened to
women's hemlines.  Hems which had
risen from floor length to ankle length
prior to the war, rose to mid calf
length by 1916,
and have stayed that high, or higher,
ever since.  Hobble skirts were
instantly jettisoned in favor of
slightly wider more practical skirts. 
Several avant-garde fashions, like
women's trousers, and short hair,
decried before the war as sinful and
ugly, were promoted as practical
fashions for war work
Now the garments where more over
practical which were comfortable
and can be easily used during
working hours .Even women’s don’t
have too many garments as it was a
call of their duty for their nation .
Gabrielle Coco Chanel
Coco completely transformed
fashion, first with her hats and then
with her first couture collection in
1916. Through the 20's her career
bloomed with her revolutionary
"men's wear as women's wear"
concepts, favouring comfort,
versatility, and usability over
archaic styles, while creating a chic,
modern, style.
Coco Chanel's look was followed
by a more casual attitude toward
fashion in the United States. The
twenties brought about the
flapper trend, a boyish look that
was reflected in twenties
drawings, featuring the hip
speakeasy culture and women's
liberation. Fashion Illustration
was also greatly influenced by
the art deco trend in art and
architecture that surfaced in the
twenties.
Few advertisements of that time

These is a poster to encourage

people to join army
These posters showing, women
had also helped their nation
Thank you
Presented by:-
Pankaj Rawat
Yogesh Mishra