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  • Date of Allotment: 21/03/11

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    Rishi Kapoor
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    The document provides instructions for a marketing management assignment. Students are asked to analyze an industry using Porter's Five Forces model. They must select an industry based on available data and analyze the general features, industry environment and structure, and competition within the market. Students are evaluated and receive marks based on adequately addressing these components of an industry analysis in their assignment. A list of 74 companies is also provided for students to select an industry to analyze.

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    12378_HW3

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    The document provides instructions for a marketing management assignment. Students are asked to analyze an industry using Porter's Five Forces model. They must select an industry based on available data and analyze the general features, industry environment and structure, and competition within the market. Students are evaluated and receive marks based on adequately addressing these components of an industry analysis in their assignment. A list of 74 companies is also provided for students to select an industry to analyze.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    31 views3 pages

    Date of Allotment: 21/03/11

    Uploaded by

    Rishi Kapoor
    The document provides instructions for a marketing management assignment. Students are asked to analyze an industry using Porter's Five Forces model. They must select an industry based on available data and analyze the general features, industry environment and structure, and competition within the market. Students are evaluated and receive marks based on adequately addressing these components of an industry analysis in their assignment. A list of 74 companies is also provided for students to select an industry to analyze.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 3

    LOVELY PROFESSIONAL UNIVERSITY

    Homework-3

    Lovely School of Business Department of Management


    Name of the faculty member: Sonu Dua
    Course No. MGT514 Course Title: Marketing Management
    Class: MBA Semester: 2nd Section: S1002 Batch: 2010
    Max. Marks: 15 Date of Allotment: 21/03/11 Date of Submission: 30/03/11

    S. Roll No Topic Objectives of Academic Topic Evaluation


    No No. Activity
    The objective of this Do the industry analysis Students are required to
    academic activity in with respect to industry do the industry analysis
    the subject of using a porter’s five of the assigned industry
    marketing forces model. The by using porter model.
    management are as industry will be selected Students should take
    follows: by the student on the reference from the
    1. To sharpen basis of data availability marketing management
    the analytical w.r.t. the industry book by “VS
    skills of the chosen. Ramaswamy” 3rd edition
    students. page 162-179.
    2. Improved Break up of marks:
    understanding General features of the
    of the industry: 02 marks
    concepts in Industry environment
    practical and structure: 03 marks
    scenario. Analyzing competition:
    05 marks.
    Market share of leader
    challenger follower and
    niche 05 marks

    Sig.of COD-S Sig.of Co-ordinator


    Date: Date:
    List of companies
    Students can note their respective company and try to find out the industry in which that particular
    company is working.
    1 Amul
    2 Ambuja Cements
    3 PVR cinemas
    4 Hero cycle
    5 Apollo Tyres
    6 Coca cola
    9 Cipla
    11 Piramal Healthcare
    13 Dabur India Limited
    14 Indiabulls
    16 Google
    19 Bharti Airtel
    21 Exide
    22 Punjab National Bank
    23 Reebok
    24 Lotus bawa shoes
    25 LG
    26 Madras Rubber Factory
    28 Whirlpool
    29 Paper
    58 HUL
    59 Cadbury
    62 MTNL
    68 P&G
    30 ITC
    31 GE
    34 TVS Motors
    36 HCL
    38 Hero Honda
    39 Bajaj
    40 NDTV
    41 LPU
    42 Sony
    43 Reliance Capital
    44 Verka
    45 Maruti Udyog
    46 M&M (Tractor)
    47 ONGC
    48 Bharti Retail
    49 HP(compaq)
    50 Nokia
    52 Pantaloon Retail India
    53 Loreal
    54 J&J
    55 Titan Watches
    56 LIC
    57 DLF infrastructure
    63 Wipro
    64 Dr. Reddy's Laboratories
    66 RIL
    69 Pearson Education
    71 Adlabs
    72 Apple
    73 Microsoft
    77 Tata Steel
    78 Puma sports
    79 IOC petroleum

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