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Make or Buy

The make-or-buy decision is the act of making a


strategic choice between producing an item
internally (in-house) or buying it externally (from an
outside supplier). The buy side of the decision also is
referred to as outsourcing.
Outsourcing partnerships / Purchasing

Purchasing, working directly with its suppliers, is tasked with:

o Growth

o Risk management

o Cost management
Outsourcing partnerships / Suppliers

Alongside the internal production of these products, the Group


collaborates with a broad range of subcontractor companies,
such as:
o Packaging products (lipstick tubes, lip gloss tube)

o Manufacturing specific finished products

o Logistics
Competitive Strategy
Direct Sales

Direct Mail/TV/Print

Free Standing Stores

Health Food Stores

Cosmetic discounters, warehouse clubs

Fashion Week

Banners

Salons
“Shop at our alliance outlets to enjoy exclusive discounts and service benefits. And the benefits
include lifestyle products, health care, electronics and holidays among others.”

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