EMPLOYER BRANDING – A

STRATEGICAL VIEW

N.Brindha &
K.Jothimani
WHAT IS EMPLOYER BRAND?
“Employer brand is about capturing the
essence of an organization in a way that
engages current and prospective talent. It
expresses an organization’s ‘value
proposition’—the entirety of its culture,
systems, attitudes and employee
relationships, providing a new focal point for
the company.”
Manmohan Bhutani,
Vice President, People and Operations,
Fiserv India
THE FACTORS…..
 Reputation/ integrity
 Culture
 Recruitment / Orientation
 Pay and Benefits
 Work/Life Balance
 Leaders
 Performance Management, growth and
developmenthip and Management
A BRANDING STRATEGY BASED
ON….
 Nature of Business
 Nature of Market
 Reception Target
 Budget Flexibility
 Long Term Mission of Organization
 Organizational Structure
WAYS TO BRAND…..

NALL
INTER
Y
WAYS TO BRAND…..
 Use of Job Sites  Front Office
 Banners  Stays Interview
 Road Shows  Exit Interview
 CSR
 Employee Satisfaction
 Policy Information
 Public Events
 Customer Orientation
 Newspapers
 Employee Participation
 E-MAIL  Trained Employees
 Tagline
 Align with celebrity
EXTERNAL BRANDING INTERNAL BRANDING
CREATING THE RIGHT MIX

 
CONCLUSION
 The increasing focus on competitive advantage and
new concepts of globalization is leading many firms to
rethink their employer brand.
 The value of the employer brand in India is
multifaceted and mirrors those values seen as critical
by most successful multinational corporations.
 If effectively marketed internally and externally, the
employer brand in India has a strong value proposition,
with core corporate values at its foundation.
 A powerful employer brand has the capacity to attract
and retain talent and represent quality to its
customers, with the goal of gaining global recognition
in a sustainable manner.
THANK YOU