Icici Bank'S Innovations in Rural Finance

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ICICI BANK’S

INNOVATIONS
IN RURAL FINANCE
ICICI
ICICI BANK
BANK
 2nd largest bank in India
total assets $22 billion
 Explicit social commitment
enabling the poor to become active, informed
participants in economic processes
 Universal, technology-driven bank
over 1 million online customers
 Insistence on commercially viable model

World Resources Institute


Two
Two Strategies
Strategies for
for Rural
Rural India
India
 Direct provider of financial services
micro-loans via village self-help groups

 Indirect distribution channels


lender to MFIs, sometimes an investor;
partner with enterprises building Internet
kiosk networks in rural areas

 New financial products for rural India


rain insurance, crop futures derivatives

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Self-help
Self-help Groups
Groups
 Each 20 women below poverty line
training, regular monthly savings program;
loans after 1 year: $250, 18% interest
 Social service consultants
experienced local woman, form 20 new groups
 Coordinators
oversee 6 consultants, 120 SHGs
 Bank project manager
oversees coordinators, trains SHGs, reviews
loan applications
8000 SHGs, growing rapidly
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Indirect
Indirect Channels
Channels
 Partnering with 4 of largest MFIs
line of credit to cover 3 years cash flow
some equity investments
 Partnering with rural kiosk networks
training the operator as credit agent
placing inexpensive ATM at kiosks
savings, loans, other products
providing loans for crop inputs via suppliers
 N-Logue, ITC e-choupal, EID Parry,
BASIX

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Development
Development Benefits
Benefits
 SHGs build self-confidence, group
solidarity, governance skills, regular
savings
 Some SHGs active in village politics
 Positive impact on income, communication
skills, participation in household decision-
making—decline in social problems
 Access to credit at affordable rates,
growing trust in formal system

World Resources Institute

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