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    What Is CRM??? Customer Relationship Management...............

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    Akbar Syed
    CRM involves carefully managing detailed customer information and all customer touchpoints to improve marketing efforts. It uses a database management system to build, maintain, and use current and accessible customer data. Data is stored in a data warehouse and then mined to extract useful insights. CRM helps with identifying prospects, targeting customers with offers, deepening loyalty, reactivating purchases, and avoiding mistakes. It enables one-to-one marketing, increases loyalty and profitability, and maximizes customer value. However, implementing CRM presents challenges such as large investments, collecting the right data, changing employee mindsets, and addressing privacy, security, and differing customer demands.

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    What Is CRM??? Customer Relationship Management...............

    Uploaded by

    Akbar Syed
    105 views7 pages
    CRM involves carefully managing detailed customer information and all customer touchpoints to improve marketing efforts. It uses a database management system to build, maintain, and use current and accessible customer data. Data is stored in a data warehouse and then mined to extract useful insights. CRM helps with identifying prospects, targeting customers with offers, deepening loyalty, reactivating purchases, and avoiding mistakes. It enables one-to-one marketing, increases loyalty and profitability, and maximizes customer value. However, implementing CRM presents challenges such as large investments, collecting the right data, changing employee mindsets, and addressing privacy, security, and differing customer demands.

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    what is crm??? customer relationship management...............

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    CRM involves carefully managing detailed customer information and all customer touchpoints to improve marketing efforts. It uses a database management system to build, maintain, and use current and accessible customer data. Data is stored in a data warehouse and then mined to extract useful insights. CRM helps with identifying prospects, targeting customers with offers, deepening loyalty, reactivating purchases, and avoiding mistakes. It enables one-to-one marketing, increases loyalty and profitability, and maximizes customer value. However, implementing CRM presents challenges such as large investments, collecting the right data, changing employee mindsets, and addressing privacy, security, and differing customer demands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    105 views7 pages

    What Is CRM??? Customer Relationship Management...............

    Uploaded by

    Akbar Syed
    CRM involves carefully managing detailed customer information and all customer touchpoints to improve marketing efforts. It uses a database management system to build, maintain, and use current and accessible customer data. Data is stored in a data warehouse and then mined to extract useful insights. CRM helps with identifying prospects, targeting customers with offers, deepening loyalty, reactivating purchases, and avoiding mistakes. It enables one-to-one marketing, increases loyalty and profitability, and maximizes customer value. However, implementing CRM presents challenges such as large investments, collecting the right data, changing employee mindsets, and addressing privacy, security, and differing customer demands.

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    Download as ppt, pdf, or txt
    of 7

    MIS & ERP……….

    MARKETING PERSPECTIVE OF CRM

    Syed Akbar Shah


    54203
    What is CRM?
    • Process of carefully managing
    detailed information about
    individual customers and all
    customer “ touch points”
    • Touch point is any occasion on
    which customer encounters to
    the brand or the product……
    from actual experience to
    personal or mass
    communication to casual
    observation.
    Process of CRM

    • Database management
    system
    • Building
    • Maintaining’
    • using
    DATA
    that must be
    • Current
    • Accessible
    • actionable
    Data Warehouse and Data mining
    • Data Warehouse is place
    where company stores and
    organize the data from its
    contact centers
    • Data mining process of
    extracting useful
    information about a
    customer from mass data.
    Uses of CRM IN Marketing?

    • To identify prospects
    • To decide which customer
    should receive a particular offer
    • To deepen customer loyalty
    • To reactivate customer
    purchases
    • To avoid serious customer
    mistakes
    Benefits of CRM

    • One to one marketing


    • Customer loyalty
    • Profitability
    • Maximizing customer value
    Challenges?
    • Large investment
    • Difficult to collect right data
    • Employees prefer traditional
    marketing
    • Privacy and security
    • Loyal customer will demand extra
    services and discounts than average
    customers

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