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  • Case Study - MCD

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    Prateek Goyal
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    This case study examines a McDonald's restaurant that has become a regular meeting place for senior citizens. While the seniors stay for a long time without spending much, they have become like family to the staff. To address concerns about crowding and changing the restaurant's image, the case proposes offering bingo games for seniors during slow morning hours to generate additional revenue while better utilizing the space and employees' time. Key discussion points include the company's senior citizen strategy, how this affects its image, and whether it should encourage, ignore, or discourage senior customers or implement the bingo idea.

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    Case Study - McD

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    This case study examines a McDonald's restaurant that has become a regular meeting place for senior citizens. While the seniors stay for a long time without spending much, they have become like family to the staff. To address concerns about crowding and changing the restaurant's image, the case proposes offering bingo games for seniors during slow morning hours to generate additional revenue while better utilizing the space and employees' time. Key discussion points include the company's senior citizen strategy, how this affects its image, and whether it should encourage, ignore, or discourage senior customers or implement the bingo idea.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    4 views5 pages

    Case Study - MCD

    Uploaded by

    Prateek Goyal
    This case study examines a McDonald's restaurant that has become a regular meeting place for senior citizens. While the seniors stay for a long time without spending much, they have become like family to the staff. To address concerns about crowding and changing the restaurant's image, the case proposes offering bingo games for seniors during slow morning hours to generate additional revenue while better utilizing the space and employees' time. Key discussion points include the company's senior citizen strategy, how this affects its image, and whether it should encourage, ignore, or discourage senior customers or implement the bingo idea.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 5

    Case Study

    McDonald’s “Seniors”
    Restaurant
    The Case…..
    • Senior citizens - regular patrons

    • Stay for a long time

    • Many incentives offered

    • Coming everyday, turning the place into a


    meeting place

    • Treated as family
    The Concerns….
    • Crowding – as number of senior citizens
    grows
    • Restaurant might come to be known as “old
    people’s restaurant” – discouraging young
    customers
    • Old people stay back for a long time – but
    amount spent equals that of an average
    customer
    • Might change into a European-style
    restaurant: people lingering for hours
    The Bingo Idea….
    • New revenue source from Bingo games

    • Offered at slow morning hours

    • Also extra food and drink purchases

    • Charges are per person with two underutilized


    employees

    • Party-room area is fully utilized, holding up to 150


    persons
    The Questions….
    • Suzanne’s current strategy regarding
    senior citizens

    • This strategy improves McDonald’s image

    • Senior citizen market – encourage, ignore


    or discourage

    • Bingo idea – proceed ahead or not

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