Name Course Roll No.

Indian Market of floor cleaners.

 The cleaning solution market is estimated at Rs
400 crore (2009 Data)
 Only 3% of the households use floor cleaners.
 97 % use proxy products which are the
combination of phenyl, detergents , acids and
bleaching powders.
 Is estimated to be growing at the rate of 20% per
annum.
Indian Market of floor cleaners.
The consumer's desire for germ-free, healthy
environment is increasing and is driving good
sales for household cleaning products.
The focus of household cleaning products is to
keep Germ-free environment.
Now-a-days consumers are looking forward not
only to improve upon their eating habits but also
to practice Healthy Living
Overview of total market.
Overview of floor cleaning
products.
 3% includes major players like :
Product
 Product - Description
• Attractive Packing.
• Packing in consumer suitable size :
 250 ml (Small pack).
 500 ml (Medium pack).
 1000 ml (Economy pack).
• Powerful to clean all types of floors.
• Remove all stains and gives shining to the surface.
 Contd….
• Do not contain carcinogens or toxins.
• Free of zinc and heavy metals.
• Do not contain ammonia and its derivatives.
• Product available in refill packs.
• Safe and environment friendly.
• Easy to use.
• Economical.
.
 Contd….
Quality
• Freshness and good fragrance.
• Help fight germs.
• Lasting effect.
• No reactions.
• Remove all stains.
 Price
Pricing :
• Economically priced in comparison to other brands .
• Extra discounts on lot purchase.
.
 Pricing
Size Rate
250 ml Rs.55.00

500 ml Rs.102.00

1 ltr Rs.198.00
Place
 Contd…
Distribution Channels :

Manufacturers

C & F Agent

Retailers

End Users
 Promotion
Advertisement
• Newspapers
• Magazine
• Radio Ads
• Television
• Leaflets
• Door to door
• Sales Promotion
• Festival Offers
• Discount offers
• Rebate on empty containers

• Public Relation
• Website
• Email
• Feedback
• Questionnaire