CONCEPT DRINKS FOOD

UNIQUE FEATURES
CONCEPT x
21 Farenheit is India’s first ice lounge maintained at a temperature of - 6 Celsius
all year round.

The ice bar covers 820 square feet of area and can accomodate about 50 guest
at a time, but what gives the place an edge is its location – it’s in the heart of
the celebrity-studded fun-food-fashion junction of Andheri West. Such is the
curiosity quotient among the hip crowd and so high is their need to be updated
that the ice bar attracts guests even on weekday afternoon.

Ice bars already exist in other countries, but apart from serving drinks this ice
bar is unique because it also serves hot food- and that too on fire.
DRINKS x
Single Malts

Tequilla

Beer

Rum

Vodka

Breezers

Gin

Energy Drinks

Bottled water

Mocktails

Cocktails

Combo shots
FOOD x
 SUSHI PLATTER

 SPICY WASABI PRAWNS

 INDONESIAN SATAYS

 CHICKEN GILAFI KEBAB

 MURGH ANGARA KEBAB

 TOFA-E-JAMIN

 SEVEN SPICE VEG BARBEQUE SKEWERS

 MUSHROOM JALAPENO POPPERS

 RASILA VODKA

 SWEET TOOTH
UNIQUE FEATURES x
 Ice Lounge (-6 degree C)

 High Quality Food & Drinks

 DJ

 Innovative products:
 RASILA VODKA (panipuri)
 Spicy wasabi prawns
 Cognac
 Marketing Mix
PRODUCT PRICE PLACE PROMOTION
 High quality food &  High quality and unique
drinks . features let them charge
premium prices .
 Innovative ambience .
 Special offers for
 High quality members.
ingredients .

 Innovative food items.

 Best use of technology.