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    Nicosia Model of Decision Making

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    Sneha Singh
    The model is based on four fieldwhich has been shown in figure a Field One b) Field Two c) Field Three d) field Four.

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    Nicosia Model of Decision Making

    Uploaded by

    Sneha Singh
    18 views3 pages
    The model is based on four fieldwhich has been shown in figure a Field One b) Field Two c) Field Three d) field Four.

    Original Description:

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    The model is based on four fieldwhich has been shown in figure a Field One b) Field Two c) Field Three d) field Four.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    18 views3 pages

    Nicosia Model of Decision Making

    Uploaded by

    Sneha Singh
    The model is based on four fieldwhich has been shown in figure a Field One b) Field Two c) Field Three d) field Four.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 3

    Model of decision making ´Nicosia Modelµ

    Sub-field one Firm¶s attribute

    Field one
    Message exposure Sub=field two Consumer¶s attribute

    Attitude Field Two

    Field Four Experience

    Search evaluation
    Search for & Evaluation of MeansEnd relationship (Pre-action field)

    Consumption Storage Field four Feedback Purchase Behavior

    Motivation

    Search Evaluation

    Field Three Act of Purchase

    Basis of this Model


    This model is based on four field«which has been shown in figure« a} Field One b) Field Two c) Field Three d) Field Four

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