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    Tele

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    gauravnanjani
    This document outlines a study to analyze the service gap in India's telecom market. The study aims to identify key service quality parameters, understand customer perceptions of their needs, measure operators' service delivery quality, and understand employee perceptions. It will use a non-probabilistic sample of 150 urban cell phone users ages 20-45 who have had service for over a year, to understand reasons for frequent operator changes.

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    Tele

    Uploaded by

    gauravnanjani
    16 views1 page
    This document outlines a study to analyze the service gap in India's telecom market. The study aims to identify key service quality parameters, understand customer perceptions of their needs, measure operators' service delivery quality, and understand employee perceptions. It will use a non-probabilistic sample of 150 urban cell phone users ages 20-45 who have had service for over a year, to understand reasons for frequent operator changes.

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    tele

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    This document outlines a study to analyze the service gap in India's telecom market. The study aims to identify key service quality parameters, understand customer perceptions of their needs, measure operators' service delivery quality, and understand employee perceptions. It will use a non-probabilistic sample of 150 urban cell phone users ages 20-45 who have had service for over a year, to understand reasons for frequent operator changes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    16 views1 page

    Tele

    Uploaded by

    gauravnanjani
    This document outlines a study to analyze the service gap in India's telecom market. The study aims to identify key service quality parameters, understand customer perceptions of their needs, measure operators' service delivery quality, and understand employee perceptions. It will use a non-probabilistic sample of 150 urban cell phone users ages 20-45 who have had service for over a year, to understand reasons for frequent operator changes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    -Title:

    • Service Gap analysis in Indian telecom market

    -Need & Significance:


    • To understand the reasons of frequent change of telecom operators by customers

    -Objectives:
    • To identify various variables to measure service quality parameters in Indian
    telecom context
    • To understand the perception of target customers regarding their service needs
    • To measure the quality of service delivered by the telecom operators
    • To understand employees perception of service quality
    -Sampling design:
    • Non probabilistic convenience sampling

    -Sample size:
    • Sample would consist of 150 respondents

    -Age group:
    • 20 to 45 (Both male and female)

    -The criteria for respondents for the study are:


    • People who are using cell phone from 1 year or more than 1 year

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