Honeyson Joseph D MCA Tkmce Kollam

1
Honeyson Joseph D
MCA
http://www.facebook.com/honeydev tkmce kollam
CONTENTS
2
 Introduction
 History
 Comparison with Barcodes
 Working Principle
 ShotCode Software
 ShotCode Working
 Advantages
 Conclusion
http://www.facebook.com/honeydev
Introduction
3
• ShotCode is a circular barcode created by

High Energy Magic of Cambridge
University.
• It uses a dartboard-like circle, with a bulls

eye in the centre and data circles
surrounding it.
4
 ShotCodes are offline web links.
 When captured by a mobile camera, ShotCodes

instantly and effortlessly take users to any
desired location on the internet.
 The technology reads data bits from these data

circles by measuring the angle and distance from
the ‘bulls eye’ for each.
 ShotCodes are easy to make and can be tied to

any web address.
 ShotCodes are designed to be read with any regular
5
camera found on mobile phones, without the need to
purchase other specialized hardware.
 The only extra specification needed is the

‘ShotCode software’ to be installed on your mobile.
 The circular design makes it possible for software to

detect the angle from which the ShotCode is read.
History
6
 ShotCode was created in 1999 at the University of
Cambridge when researching a low cost vision
based method to track locations.
 Its name then was SpotCodes.
 In 2003 ,High Energy Magic Ltd. commercialized

research from the University of Cambridge
Computer Laboratory.
7  In 2005 High Energy Magic sold the entire SpotCode
project to OP3, a Swedish/Dutch company .
 Afterwards the name was changed from SpotCode to

ShotCode.
 OP3 brought ShotCodes into the market by later half

of 2006.
 Heineken was the first company to officially use the

ShotCode technology.
ShotCode V/S Barcode
8
X
 Stores mobile URL.  Stores variety of data such
as details of an item in a
 Read by mobile phone
grocery store.
camera & ShotCode s/w.
 Datacircles used.
 Read by optical scanners
called barcode readers.
 Angle and distance from the
bulls eye provides data.
 Printed parallel lines used.
 Widths and spacing of
parallel lines determine data.
What are the things needed
9 for ShotCode ?
For ShotCode to function a mobile phone needs the
following:-
 A Camera.
 ShotCode s/w ‘ShotReader’ installed on it.
 GPRS support.
 Mobile internet ready.

Working Principle
10
Object hyperlinking
 It is a new technique that refers to extending the

Internet to objects and locations in the real world.
 It does so by attaching tags with URLs to tangible

objects or locations.
 These tags can then be read by a wireless mobile

device and information about objects and locations
retrieved and displayed.
Object hyperlinking Block diagram
11
An object hyperlinking system requires
seven components:-
• A physical or virtual tag.
• A means of reading tags.
• A mobile device.
• Additional software for the mobile device.
• A digital wireless network.
• Information on each linked object..
• A display to view the information on the linked object.

12
Types of Tags
13
 SMS tags
 Virtual tags
 Text-based tags
 Graphical tags
Graphical tags
14
 A graphical tag consists of an image on a marker,

which can be read by a mobile telephone camera.
The design of such coding schemes include:-
 Information about the tag.
 Arrangements to work under all conditions.
Graphical tags advantages
15
 They are easy to understand and cheap to produce.
 They can also be printed on almost anything,

including clothing.
 Particularly attractive form of tagging, and camera

phones can easily read them.
ShotCode Steps involved
16
1. Start the Application
3. You are automatically

connected
2. Take a sharp Picture
How ShotCodes work ?
17
 The circular sequence of black and white blocks

represents a URL.
 ShotCodes has to be at least 3-5 centimetres in diameter.
 The ShotCode reader understands this code and connects

the end users mobile phone to the location.
ShotCode S/W
18
 The phone software High Energy Magic's

"ShotReader“.
 Its for free and is only around 17kB.
 It can be downloaded directly from
www.shotcode.com/download.
 One can choose the coresponding s/ws for the phone,
as brand and models separately provided as a list in
the site.
 The ShotCode software, ‘reads’ the camera’s picture of
19
a ShotCode and prompts the browsers to surf to a
particular site.
 Works lightening fast and can manage ShotCodes

captured under virtually any angle.
 Any mobile internet address (no matter how large the

URL is) can directly be accessed within 1 click.
20
 The ShotReader detects tags passing across its camera

in real-time, and marks the currently selected tag with
a red cross (see above picture).
21
 The average response time for Shotcode is 5-7

seconds.
 i.e.,Time required to scan the shot process it and

provide with the results intended.
How accessible is your
22
(mobile) website?
Web test
(based on average use of a Nokia 7610)
 The web address : http://www.google.com
 Number of clicks needed: 38

 Number of clicks needed using OP3´s ShotCode technique: 2

Number of clicks saved: 36

Total time saved: 46 seconds
Web test
(based on average use of a Nokia 7610)
23
 The web address:
http://http://www.cricketnext.com/scorecard/web3/file/auint212
2008.html
 Number of clicks needed: 153
 Number of clicks needed using OP3´s ShotCode: 2
 Number of clicks saved: 151
 Total time saved: 184 seconds
Reference:- http://www.op3.com/en/brochures
What is actually happening ?
24
 The decoded ShotCode information from client
phone is sent to OP3’s servers.
 The OP3 server finds the URL corresponding to

the look-up no. and routes to the right server.
 At server the user & request are identified.
 Then the response is then sent back to the client

phone.
Response
25
er
Mobile towers
ShotCode rv
Se
m
fro
n se
o OP3
st
sp
ue
Re
q
Server
re
ed
od
User & request are identified
c
De
Mobile ShotCode
Phone S/W S
E
R
V
E
R
Block diagram showing the

working of ShotCode
ShotCode advantages :
26
 Lightning fast
 Stable and compact client software (~17kb).
 Omni directional.
 Cost effective.
 Easy to alter.
Supported Phones
27
Almost all leading phones and their models
are supported. Some of the leading phones
include:-
• Sony Ericsson
• Nokia
• Motorola
• Samsung
• LG
• BenQ-Siemens
• Sagem
• Orange
• Vodafone
Where are the ShotCodes
28
found ??
ShotCodes can be printed on almost all printable and
displayable media such as:-
 Paper
 Hoardings
 Walls
 Active displays
 Fabric
 Wood, etc….
 ShotCodes can be printed on almost any kind of
29 object with any kind of printer.
 It has to be made sure that the contrast is clear

(black&white) and that reflection is kept to a
minimum.
 Almost all offline materials are compatible (fabric,

concrete, wood, etc) as long as the contrast is clear
enough.
 On Active Displays such as
30 LCD screens.
• On hoardings in a public place.
31
 On Clothing.
• On Printed materials.
32
 On a picture.
Who are providing these
33
ShotCodes ?
 ShotCodes are used by large and smaller companies
as a marketing tool for their products, some of the
leading one’s include:-
Conclusion
34
 The technology currently is gaining much of popularity in Europe
such as England ,Holland ,Sweden ,Denmark ,Turkey etc.
 Its simplicity in operation & attractive nature is likely to make it a

major m-commerce tool in the future.
 More than a 1,000,000,000,000 ShotCodes have already been

made and used.
 Today over 400 phone models are supported and the list is
growing.
 Within five years the company is planning to launch ShotCodes

worldwide.
35

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1

 Comparison with Barcodes

• ShotCode is a circular barcode created by

• It uses a dartboard-like circle, with a bulls

 When captured by a mobile camera, ShotCodes

 The technology reads data bits from these data

 ShotCodes are easy to make and can be tied to

 The only extra specification needed is the

 The circular design makes it possible for software to

 Its name then was SpotCodes.

 In 2003 ,High Energy Magic Ltd. commercialized

 Afterwards the name was changed from SpotCode to

 OP3 brought ShotCodes into the market by later half

 Heineken was the first company to officially use the

 ShotCode s/w ‘ShotReader’ installed on it.

 Mobile internet ready.

 It is a new technique that refers to extending the

 It does so by attaching tags with URLs to tangible

 These tags can then be read by a wireless mobile

• A means of reading tags.

• Additional software for the mobile device.

• A digital wireless network.

• Information on each linked object..

• A display to view the information on the linked object.

 A graphical tag consists of an image on a marker,

 Arrangements to work under all conditions.

 They are easy to understand and cheap to produce.

 They can also be printed on almost anything,

 Particularly attractive form of tagging, and camera

1. Start the Application

3. You are automatically

 The circular sequence of black and white blocks

 ShotCodes has to be at least 3-5 centimetres in diameter.

 The ShotCode reader understands this code and connects

 The phone software High Energy Magic's

 Works lightening fast and can manage ShotCodes

 Any mobile internet address (no matter how large the

 The ShotReader detects tags passing across its camera

 The average response time for Shotcode is 5-7

 i.e.,Time required to scan the shot process it and

 The web address : http://www.google.com

 Number of clicks needed: 38

 Number of clicks saved: 151

 Total time saved: 184 seconds

 The OP3 server finds the URL corresponding to

 At server the user & request are identified.

 Then the response is then sent back to the client

Block diagram showing the

 Stable and compact client software (~17kb).

 It has to be made sure that the contrast is clear

 Almost all offline materials are compatible (fabric,

• On hoardings in a public place.

 Its simplicity in operation & attractive nature is likely to make it a

 More than a 1,000,000,000,000 ShotCodes have already been

 Within five years the company is planning to launch ShotCodes

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