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  • Influence Map

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    Reema Sob
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    This document presents an influence map for a Key Account Manager (KAM) at CTC pharmaceutical company. The map shows the various stakeholders that the KAM can influence through different channels and mechanisms to increase CTC's market share, margins, and presence at the pharmacy level. These stakeholders include physicians, pharmacists, buyers, influencers, and aggregators. The KAM's influence channels include promotional activities, continuing medical education events, mass media, social media, and the MSD Connect platform.

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    This document presents an influence map for a Key Account Manager (KAM) at CTC pharmaceutical company. The map shows the various stakeholders that the KAM can influence through different channels and mechanisms to increase CTC's market share, margins, and presence at the pharmacy level. These stakeholders include physicians, pharmacists, buyers, influencers, and aggregators. The KAM's influence channels include promotional activities, continuing medical education events, mass media, social media, and the MSD Connect platform.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    15 views2 pages

    Influence Map

    Uploaded by

    Reema Sob
    This document presents an influence map for a Key Account Manager (KAM) at CTC pharmaceutical company. The map shows the various stakeholders that the KAM can influence through different channels and mechanisms to increase CTC's market share, margins, and presence at the pharmacy level. These stakeholders include physicians, pharmacists, buyers, influencers, and aggregators. The KAM's influence channels include promotional activities, continuing medical education events, mass media, social media, and the MSD Connect platform.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 2

    Influence Map for KAM - CTC

    Market Share Margins & HAAD/MOH Pharmacists


    Profitability

    Driving Forces Buyers


    Physicians/
    Block Generics Advocates
    CTC’s CSRs +
    PSRs & BUs
    Presence at BUs
    Influencers
    Pharmacy KAM’s
    Promotional Level Influence
    Activities
    (merchandising, Channels Influence
    gimmicks, etc.) CME
    Aggregators
    Influence Market Access
    Mechanisms
    MSD
    Mass Media Cloud Common
    (journals, Personal Interest/Area/
    newsletters, Merck
    Manual, SMS, Interaction Customer
    mailing lists) Multichannel feed
    MSD
    Social Media MSD Connect Outreach Connect
    (Univadis, professional
    networks, conferences,
    newsletters, etc.) Network Metrics Influence Networks

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