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Ethnocentric Approach

Advantages:

Disadvantages:
 To ensure new subsidiary complies
with overall corporate objectives Limits the promotion opportunities of Host
and policies Company Nationals, leading to reduced
 Effective communication productivity and increased turnover among
 Efficient coordination the HCNs
 Broadening the view of expatriates
Longer time for Parent Company Nationals
and the chance of growth for
expatriates to adapt to host countries, leading to errors
 Direct control of foreign operations and poor decisions being made
 Diffusing central value, norms and High cost
beliefs throughout the organization
Adaptation of expatriates uncertain
 Has the required level of
competence Potential failure rate likely to be higher
 No need for a well developed Government restriction
international internal labor market
Considerable income gap, high authority,
 Assignments as control
and increased standard of living may relate
to lack of sensitivity

IBUS 618 Dr. Yang 1


Polycentric Approach
Advantages:
Employment of HCNs eliminates language
barriers, avoids adaptation of PCNs, reduces
the need for cultural awareness training
programs
Employment of HCNs allows a multinational
company to take a lower profile in sensitive
political situations
Employment of HCNs is less expensive
Employment of HCNs gives continuity to the
management of foreign subsidiaries (lower
turnover of key managers)

IBUS 618 Dr. Yang 2


Polycentric Approach
Disadvantages:
Difficult to bridge the gap between HCN
subsidiary managers and PCN managers at
headquarters ( language barriers, conflicting
national loyalties, cultural differences)
HCN managers have limited opportunities to
gain experience outside their own country
PCN managers have limited opportunities to
gain international experience
Resource allocation and strategic decision
making will be constrained when headquarter
is filled only by PCNs who have limited
exposure to international assignment

IBUS 618 Dr. Yang 3


Geocentric Approach
Advantages: Disadvantage:
 Ability of the firm to Host government may use
develop an immigration controls in
international executive order to increase HCNs
team employment
 Overcomes the Expensive to implement
federation drawback of due to increased training
the polycentric and relocation costs
approach Large numbers of PCNs,
 Support cooperation HCNs, and TCNs need to
and resource sharing be sent across borders
across units Reduced independence of
subsidiary management
IBUS 618 Dr. Yang 4
Regiocentric Approach
 Advantages:  Disadvantages:
Allow interaction between Produce federalism at a
executives transferred to regional rather than a
regional headquarters from country basis and
subsidiaries in the region constrain the firm from
and PCNs posted to the taking a global stance
regional headquarters Staff’s career
Provide some sensitivity to advancement still limited
local conditions to regional
Help the firm to move from headquarters, not the
a purely ethnocentric or parent country
polycentric approach to a headquarters
geocentric approach

IBUS 618 Dr. Yang 5

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