Module I: MNC Formation and Functioning

Globalization drivers, Mininationals, MNC’s Global Strategy, FDI Route,

Going ‘Global,’ – Localizing Global
moves, Direct Investment, Exploitation, Intra-Firm Sale.
Module II: MNC Marketing and Planning
Multinational Marketing Plan, Counter trade, Core Competencies in
Leading MNC’s, Global Organization
Structures & Networking, Control Function in MNC’s.
Module III: Multinational Financial Function
Trade Financing via L/C, Global Capital Budgeting, International Working
Capital and Cash Flow Management,
Transaction Exposure, Interest Rate & Currency Swaps, Transfer Price.
Module IV: MNC’s Contribution in India and the role in the third world
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