Planned Change

Unit – I
BCA - MCRP
 Defi niti on

• Planned Change is the

deliberate design and
implementation of a
structural innovation, a new
policy or goal, or a change in
operating philosophy, climate,
or style
Planned change attempts at all aspects of the
organization which are closely interrelated:
technology, task, structure, and people.

Structure

Technology Task

People
 Technology – related Changes
• Changing problem- solving and decision
making procedures;
• Introduction of automated data processing
devices like computers to facilitate
managerial planning and control.
• Change in methods of production like
conversion of unit production to mass
production.
 Task – related Change

• High internal work

motivation
• High quality work
performance
 Structure – related Changes
• Changing the number of hierarchical
levels.
• Changing one form of organization to
another form .
• Changing span of management
• Changing line – staff and functional
authority
 People – related Changes
• Changes of any type as pointed out
above require changes in people in
an organization. These changes may
be of two types – skills and
behaviour. The magnitude of these
changes depends on the type of
change.
 Objective of Planned Change
• Environmental Adaptation
• Individual Adaptation
• Structural Adaptation
• Technological Adaptation
• Task Adaptation
 Process of Planned Change
Identifying need Elements to Planning for
for change be changed change

Assessing
Refreezing change forces

Changing Unfreezing Action for

change
 Social Performance
• If a business organization undertakes social
responsibility work, it should measure its
social performance in order to evaluate
whether it is progressing in right direction.
Approaches to measure social performance
• Social cost-benefit analysis – it is based on
evaluating benefits that accrue to the society
(Grow by addition)

and the costs through which these benefits accrue.

• Social Indicators – This approach of social
performance measurement consists of developing
social indicators and measuring an organization’s
performance on these indicators
• Social Goal Setting – This approach emphasizes
incorporating social concern in the objectives of an
organization which may be on a perpetual basis or
on periodic basis.
 Social Audit
• When an organization undertakes social
activities, it must also evaluate the extent to
which these activities are performed effectively.
Social Audit is primarily aimed to measure the
effectiveness of these activities.

“Social Audit is a commitment to a systematic assessment of and

reporting on some meaningful, definable domain of the
company’s activities that have social impact.”
- Bauer and Fenn