"tis an accepted fact
that the quality of
‘workmanship that
we had in gold
‘omaments or
household utensils
in the past cannot be
found to-day.
‘The reason is that
the artisans of
the earlier era
considered themselves
as creators and not
appendages to a
‘manufacturing
process."
Spirituality for Individual and Corporate Success
M)J Xavier*
ABSTRACT
‘Though spirituality in the work place has received much needed attention in the management
literature, it i fraught with considerable misunderstanding, mystification and mix-up of
concepts. Material success is seen to be in conflict with spiritual motives. In this article itis
shown that the Intelligence quotient, Emotional Quotient and Spiritual Quotient should be in
syne with the task one is engaged in, in order to achieve success. However the quotient-mix
needed in diferent stages of growth may be different. This article clearly defines three types of
spirituality - primitive, dormant and enlightened spirituality - practiced at three different
stages of growth, namely embarkation, emulation and emancipation (3EMs Model). A person at
the emancipation stage is called a divinery who is engaged in the pursuit of immortality. The
reward for spiritual pursuit isthe pursuit itself and the worldly success gencrally comics asaby-
product.
‘The 3EMs model is equally applicable to organizations. Organizations that have leaders inthe
‘emancipation phase tend to create spiritually charged organizations. Their prime motive is not
todestroy competition but to create standards for others toemulate. Further research is needed to
ascertain the trigger points that propel a person or organization to the next stage. Also, scales
need tobe developed toasses the spiritual growth stage ofan individual or organization.
Speen in the workplace has received the much needed attention among the
/academics (Mitroff and Denton,1999) and practitioners (Gunther, 2001; Brandt,
E,, 1996). Though there is considerable amount of confusion on the definition of
spirituality (Krishnakumar and Neck, 2002) and methods to measure spirituality
(Heaton et al, 2004; Hall and Edwards,1996), research has been going on that links
spirituality to leadership (Kakabadse et al, 2002; Chaleff, 1998; Fairholm, 1998),
creativity (Miller, 1999) ethics Jackson, 1999) and education(Neal, 1998, Palmer, 2003).
‘There are several spirituality enabled success stories reported in business papers
(Graham, 1999; Cohen, 1997). However, the legitimacy and relevance of some of the
research into spirituality in the workplace has been questioned by Dean et al (2003).
Frank (2001) is of the opinion that “management theory’ tends to look like theology.
‘Though spirituality is seen as one of the contributing factors to success in business,
there are no formal frameworks or models reported in the literature that provide a
normative guidelines for success. This paper proposes an integrated framework to
understand the role played by spirituality in the growth and development of
individuals and organizations.
There are several problems that executives face with operationalizing spirituality in
the work place because of the way spirituality is defined and understood. Primarily
the mix-up between spirituality and religious belief; though compatible are not
"Dinetor Tadion Tate of Management, Ranoidentical; and they may or may not coexist. In this
article we define two types of spirituality, namely
primitive spirituality and enlightened spirituality.
Primitive spirituality is about blind faith in religious
dogmas while enlightened spirituality is about a state
where the individual understands and acts according
tohiscalling.
Secondly there is a thin line between superstition and
spirituality. Consequently a tension builds up
between rational goals and spiritual fulfillment.
Traditionally religions have scorned the pursuit of
material goals which has led to the belief that
spirituality too is against worldly successes. In reality,
spirituality is more suited to successful people than
otherwise. Of course, spiritual people tend to view
‘material success/failure in the same way as they are ona
divine mission. A person with a divine mission is called
divinery as opposed toa visionary.
Who is a Divinery?
We call a person a visionary if he is able to think and
plan far ahead of his fellowmen and achieve something,
significant to a wider community over a period of time.
Thistime frameis limited to four years for politician. It
extends to 10 or 15 yearsin the case of business leaders.
‘These are people seeking their rewards in their current
birth itself. The people who are working for attaining,
immortality do not have a limited time frame. They are
aiming at the generations to come to appreciate their
work. Forsuch people, we propose the term divineries.
They have divine qualities and they build eternal
beauty into whatever they create.
It is not clear whether Leonardo da Vind had any
intention of entering contest when he painted Mona
Lisa. Reams have been written about this small
‘masterpiece by Leonardo, and the gentle woman who
is its subject has been adapted in turn as an aesthetic,
philosophical and advertising symbol, eventually
attaining immortality. Neither Galileo nor Euclid
worked in a competitive environment to produce their
epoch-making discoveries. We can extend the same
logic to the great contributors to the arts and literature
aswell.
Who can bea divinery? Any one can becomea divinery
provided he/she is able to free himself of the bondages
of this world and enjoy doing anything that he does.
However most people get so very entangled in the
bondage of the family and work that they get a feeling
of helplessness in terms of understanding the true
‘meaning of their coming to this world. A few people
manage to free themselves from the bondage and
progress further tomakinga contribution to the society.
It is this fundamental desire to overcome the fear of
death and a spiritual journey towards immortality that
really brings out the best in the people. In this case you
have no competitive benchmarks; but an inner drive to
eave anindelible mark on everything that one does.
Excellence in a competitive environment points to
doing better than the competition and doing more of
the same thing. If it has to make a difference to the
human race, then it has to be something more than the
excellence as defined for a competitive environment,
something more fundamental than excelling a rival.
The divineries make full use of their individuality and
their originality — unpolluted by the world’s views.
They are driven to create their masterpieces more by a
desire to leave behind something beyond time, ie.
immortal. Objects that go beyond their functionality
and become an expression of the personality of its
creator tend to become immortal.
The mind works very differently when you have to
fight competition versus when you are on a creative
mood. A visionary does something to get the
appreciation of others while a divinery works for
fulfillment of something beyond the narrowly defined
self. In fact competition, while it may raise the blood
pressure and the flow of adrenaline temporarily, can
Kill creativity. The mind gets so very obsessed with
overcoming competition that it fails to bring the sacred
dimension(s) tothe action,
Passion forthe Job
It is an accepted fact that the quality of workmanship
that we had in gold ornaments or household utensilsin
the past cannot be found to-day. The reason is that the
artisans of the earlier era considered themselves as
creators and not appendages to a manufacturing
process. The goldsmith, iron-smith and the carpenter
are known as viswakarmas in India, meaning creators
as opposed to manufacturers. Extending the same
notion, the potters, weavers and the cobblers are also
creators; 60 too are the poets, artists and architects. The
craftsman seeks rhythm in his life, color in his
composition and harmony in his form in order toprotect an object which has a function and at the same
time provides visual pleasure. Things that have
survived the test of ime are things ofartisticnature.
‘Though the modern products are functionally very
superior to the ancient ones, they tend to be dull and
‘unimaginative? Whatis lackingin them are the creative
and artistic expressions. It is because of the separation
of body mind and soul. Today's work environment is
designed to getonly the body engaged in the workorat
best involve a small portion of the mind. It rarely gets
the person's soul engaged in the work. Its this lack of
spiritual engagement that is devoid of passion for the
work one is engaged in, results lackluster products and
services.
Look at any business letter. They are dull and boring, If
we follow the same approach in our personal lives,
‘we will end up writing mechanistic love letters as shown
inBox!
Dox. 1 Mechanistic Love Letter
‘Dear Miss Muffet:
Tamsoandsoand [have such and such. lunderstand
‘you are so and so and you have such and such... By
‘coming together we can produce/achieve such and
such...Confirm whether my proposal is acceptable to
you in comparison with other bids you have
received. I would be happy to alter my terms to suit
yourrequirements.
Sincerely,
‘Taffet
Love and romance is considered to be precious in all
races that it cannot be expressed as a matter of fact.
Every lover becomes a creative person penning poems
and artfully decorating them before sending to his/her
loved one. That is what is missing in business today.
Whats conveyed is that business need not be devoid of
passion and love. In our attempt to objectively manage
the shareholders' money, we have become far removed
from creative and artistic expressions. All that is
recommended is that we put them back into business.
Allow for individual expressions and creativity in
business to reap rewards of very high order. Why can't
business be made fun? If we can create a business
environment that helps a person enjoy every bit of
his/her job, then everything he/she delivers will be love
poems. Whether organizations need love poems is a
different question.
Separation of Work, Religion and Social Life
According to Pfeffer (1998), itis a myth to believe that
people work for money. The primary motive of workis
self expression and having fun. Mitroff (1999) in his
article on spirituality in the work place says,”....... the
separation of elements was a necessary strategy at
earlier stages of human evolution. Art, science, and
religion had to separate from each other to develop into
‘more mature forms. A characteristic of earlier stages of
human development is that critical elements are so
merged together that they have no separate identity.
Thus, for development, the key elements need to be
separate. However, at our current stage of human
development, we face a new challenge. We have gone
too far in separating the key elements. We need to
integrate spirituality into management."
Executives are expected to be conscious of their long-
neglected spiritual identities as well as the spiritual
realities of peers, partners, employees, customers and
communities. The fruit of that very positive
momentum is an awareness by many business leaders
that economic mission statements need to express a
new balance of co-operation and competition and that
corporate charters need a mainstream shift from the
stockholder to the stakeholder model. Whatit it means
is that Business executives who find ways to touch the
spiritual side of their people — letting go off the ego-
driven, “command-and-control" work-force paradigm -
ultimately are going to end up employing the most
loyal, intelligent and morally awake individuals
available in today's labor market.
TheIQ,EQandSQ
In the early part of the 20th century, IQ became a big
issue, the measuring of our ‘intelligence quotient. In
the mid-90s, Daniel Goleman took the research of
neuroscientists and psychologists and popularized the
notion of another quotient -EQ, emotional intelligence.
Now, a third wave of scientific research suggesting we
may be ‘hard wired’, neurologically, for spirituality has
prompted the creation of SQ, the spirituality quotient.