The Indian hotel industry faces several challenges that need to be addressed, including over-reliance on foreign tourists, low salaries compared to other sectors, lack of performance incentives for employees, outdated infrastructure, and high competition. The marketing strategy proposes targeting different customer segments with custom offers; increasing domestic tourism through regional promotions; partnering with airlines, travel agents, and tourism boards; and enhancing the overall customer experience through additional services and loyalty programs.
The Indian hotel industry faces several challenges that need to be addressed, including over-reliance on foreign tourists, low salaries compared to other sectors, lack of performance incentives for employees, outdated infrastructure, and high competition. The marketing strategy proposes targeting different customer segments with custom offers; increasing domestic tourism through regional promotions; partnering with airlines, travel agents, and tourism boards; and enhancing the overall customer experience through additional services and loyalty programs.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
The Indian hotel industry faces several challenges that need to be addressed, including over-reliance on foreign tourists, low salaries compared to other sectors, lack of performance incentives for employees, outdated infrastructure, and high competition. The marketing strategy proposes targeting different customer segments with custom offers; increasing domestic tourism through regional promotions; partnering with airlines, travel agents, and tourism boards; and enhancing the overall customer experience through additional services and loyalty programs.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
the Marketing Strategy for the Industry Challenges need to be addressed • Dependence on Foreign tourists to increase sales • HR related – Low salary compared to other sectors – Lack of performance based incentives and rewards • Tax related • Infrastructure • Demands need to meet supply – Noticed excess supply in Metros • High competition – Big Domestic Players – International players • Technology up gradation • Sustainable development Marketing Strategy • Target different customer segments with customised deals and promotions for Hotel bookings and Food & beverages • Increase Penetration on the Domestic tourist segments by offering special promotions for regional events and festivals • Tie-ups with India specific tourism promotion campaigns to attract foreign tourists • Tie-ups with – airlines, railways (Palace on Wheels), cruise liners – tour operators/agents – regional and state tourism boards Marketing Strategy contd.. • Increase Food and beverage revenues – Food festivals – Special events – Social events – Fashion shows/art shows • CSR Campaigns • Enhancing the complete customer experience – Offering additional services like shopping, gifts and handicraft discounts – Travel assistance – Spas, beauty saloons, Gyms • Better incentives and alliances (rewards) for the reservation channels – Hotels own website – Online travel portals – Tour operators and agents • Promotions – Maintaining guests database for Direct mailers – Customer loyalty programs – Websites and Direct booking – Digital, social media advertising – Outdoor advertising – Print advertising (Travel /Trade magazines) – Radio advertising – Sponsorships and promotions • Fashion shows • Polo events • Sports events etc • Environmental strategy – To reduce taxes – Better infrastructure – Tourist promotions – Alignment of costs vis-à-vis global cost structure – Sustainable development