Moving the Like button higher up on the page more than tripled the daily number of Likes on Metacafe from around 2,000 to around 7,000. It also doubled the number of daily clicks from the site to around 120,000, up from around 60,000. Engagement and click-through rates on the site increased significantly after repositioning the Like button to a more prominent location higher on the page.
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Original Title
How Metacafe tripled likes, doubled referral traffic
Moving the Like button higher up on the page more than tripled the daily number of Likes on Metacafe from around 2,000 to around 7,000. It also doubled the number of daily clicks from the site to around 120,000, up from around 60,000. Engagement and click-through rates on the site increased significantly after repositioning the Like button to a more prominent location higher on the page.
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Attribution Non-Commercial (BY-NC)
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Moving the Like button higher up on the page more than tripled the daily number of Likes on Metacafe from around 2,000 to around 7,000. It also doubled the number of daily clicks from the site to around 120,000, up from around 60,000. Engagement and click-through rates on the site increased significantly after repositioning the Like button to a more prominent location higher on the page.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd