Hospitality and Recreation

Marketing Research Event

Mountain Range High School DECA

Mountain Range High School
12500 Huron Street
Westminster, Colorado 80234

Francisco Martinez
Tanner Schwien
Addison Parenteau

martinezfran63@gmail.com
tschwien03@yahoo.com
addison.parenteau@gmail.com
January 16, 2009

TABLE OF CONTENTS
 I. EXECUTIVE SUMMARY….................................................................................................................1

II. INTRODUCTION

A. Description of the business or organization……………………………………………………………………2

B. Description of the community………………………………………………………………………………………..4

III. RESEARCH METHODS USED IN THE STUDY

A. Rationale and description of research methodologies selected to conduct the research

study………………………………………………………………………………………………………………………………6

B. Process of conducting the selected research method(s)…………………………………………………7

IV. FINDINGS AND CONCLUSIONS

A. Specific problem areas indentified for improvement based on research………………………..8

B. Possible alternatives to solve the problem areas at Elitch Gardens………………………………12

V. PROPOSED ELITCH GARDENS IMAGE AND EXPERIENCE IMPROVEMENT CAMPAIGN

A. Goals/Objectives and Rationale of the institutional promotion campaign……………………15

B. Proposed institutional promotional campaign activities and timelines………………………...16

C. Proposed budget for the campaign……………………………………………………………………………...17

D. Benefits to the business from adopting strategies and recommendations…………………...18

VI. BIBLIOGRAPHY………………………………………………………………….……………………………………………………..20

VII. APPENDIX………………………………………………………………………………………………………..…………………….…21