1 2 3 4 5 6 7

Best
2009 Rank 1 2009 Rank 2 2009 Rank 3 2009 Rank 7 2009 Rank 4 2009 Rank 6 2009 Rank 9

70,452 $m + 2% 64,727 $m + 7% 60,895 $m + 7% 43,557 $m + 36% 42,808 $m - 10% 33,578 $m + 4% 32,015 $m + 4%

COCA-COLA IBM microsoft google gE Mcdonald’s INtel

Global
8 9 10 11 12 13 14
Brands 29,495 $m
2009 Rank 5

- 15% 28,731 $m
2009 Rank 10

+ 1%
2009 Rank 11

26,867 $m + 12%
2009 Rank 8

26,192 $m - 16%
2009 Rank 12

25,179 $m + 6% 23,298 $m
2009 Rank 13

+ 2% 23,219 $m
2009 Rank 14

+ 5%

2010
NOKIA DISNEY HP toyota mercedes-benz gillette Cisco

The Definitive Ranking of the 15 2009 Rank 15 16 2009 Rank 16 17 2009 Rank 20 18 2009 Rank 17 19 2009 Rank 19 20 2009 Rank 18 21 2009 Rank 21

World‘s Most Valuable Brands 22,322 $m

BMW
+ 3% 21,860 $m
LOUIS VUITTON
+ 4% 21,143 $m
APPLE
+ 37% 19,961 $m
marlboro
+ 5% 19,491 $m
samsung
+ 11% 18,506 $m
Honda
+ 4% 16,136 $m
h&m
+ 5%

22 2009 Rank 24 23 2009 Rank 23 24 2009 Rank 22 25 2009 Rank 26 26 2009 Rank 27 27 2009 Rank 25 28 2009 Rank 28

14,881 $m + 9% 14,061 $m + 3% 13,944 $m - 7% 13,706 $m + 4% 12,756 $m + 5% 12,753 $m - 4% 12,487 $m + 4%

ORACLE pepsi american express NIKE SAP NESCAFÉ IKEA

29 2009 Rank 37 30 2009 Rank 30 31 2009 Rank 31 32 2009 Rank 32 33 2009 Rank 33 34 2009 Rank 29 35 2009 Rank 34 36 2009 Rank 43 37 2009 Rank 38

12,314 $m + 29% 12,252 $m + 4% 11,826 $m + 2% 11,561 $m + 10% 11,485 $m + 10% 11,356 $m - 5% 11,041 $m + 6% 9,665 $m + 23% 9,372 $m + 1%
J.P. MORGAN BUDWEISER UPS HSBC CANON SONY kellogg’s amazon.com goldman sachs

38 2009 Rank 39 39 2009 Rank 40 40 2009 Rank 36 41 2009 Rank 35 42 2009 Rank 42 43 2009 Rank 46 44 2009 Rank 41 45 2009 Rank 44 46 2009 Rank 48

8,990 $m - 2% 8,976 $m + 6% 8,887 $m - 13% 8,880 $m - 14% 8,696 $m + 7% 8,453 $m + 15% 8,346 $m + 2% 7,981 $m + 3% 7,534 $m + 4%
nintendo thomson reuters citi dell Philips ebay gucci l’oréal heinz

47 2009 Rank 45 48 2009 Rank 50 49 2009 Rank 47 50 2009 Rank 49 51 2009 Rank 52 52 2009 Rank 57 53 2009 Rank 55 54 2009 Rank 63 55 2009 Rank 54

7,481 $m - 3% 7,468 $m + 10% 7,315 $m + 0% 7,195 $m + 3% 6,919 $m + 6% 6,911 $m + 8% 6,892 $m + 6% 6,762 $m + 32% 6,719 $m + 3%

accenture zara siemens FORD COLGATE MORGAN STANLEY volkswagen BLACKBERRY MTV

56 2009 Rank 53 57 2009 Rank 58 58 2009 Rank 60 59 2009 Rank 56 60 2009 Rank 61 61 62 2009 Rank 62 63 2009 Rank 65 64 2009 Rank 67

6,694 $m + 3% 6,548 $m + 4% 6,363 $m + 7% 6,109 $m - 5% 5,844 $m + 2% 5,777 $m NEW 5,495 $m + 2% 5,461 $m + 9% 5,072 $m + 3%

AXA NESTLé danone xerox KFC SPRITE ADidas AUdi avon

65 2009 Rank 69 66 2009 Rank 64 67 2009 Rank 81 68 69 2009 Rank 70 70 2009 Rank 66 71 2009 Rank 71 72 2009 Rank 74 73 2009 Rank 75

5,033 $m + 9% 4,958 $m - 3% 4,904 $m + 28% 4,846 $m NEW 4,782 $m + 4% 4,704 $m - 6% 4,536 $m + 3% 4,404 $m + 4% 4,351 $m + 3%
HYUNDAI yahoo! allianz santander hermÈs Caterpillar kleenex porsche panasonic

74 75 2009 Rank 80 76 2009 Rank 76 77 2009 Rank 77 78 79 2009 Rank 82 80 81 2009 Rank 92 82 2009 Rank 94

4,218 $m NEW 4,155 $m + 8% 4,127 $m + 3% 4,052 $m + 2% 4,036 $m NEW 4,021 $m + 7% 4,010 $m NEW 4,003 $m + 24% 3,998 $m + 26%

barclays J&J tiffany & co. cartier jack daniel’s moËT & CHANDON CREDIT SUISSE SHELL VISA

83 2009 Rank 79 84 2009 Rank 78 85 86 2009 Rank 72 87 2009 Rank 86 88 2009 Rank 95 89 2009 Rank 84 90 91 2009 Rank 88

3,973 $m + 2% 3,961 $m + 1% 3,847 $m NEW 3,812 $m - 13% 3,734 $m + 5% 3,626 $m + 15% 3,624 $m - 2% 3,586 $m NEW 3,562 $m + 1%
PIZZA HUT GAP corona UBS NIVEA ADOBE SMIRNOFF 3M FERRARI

92 93 94 95 2009 Rank 89 96 2009 Rank 91 97 2009 Rank 90 98 2009 Rank 73 99 2009 Rank 100 100 2009 Rank 98

3,557 $m NEW 3,516 $m NEW 3,496 $m NEW 3,443 $m + 4% 3,403 $m + 5% 3,339 $m + 2% 3,281 $m - 24% 3,241 $m + 5% 3,110 $m + 0%
JOHNNIE WALKER HEINEKEN ZURICH ARMANI LANCÔME STARBUCKS HARLEY-DAVIDSON CAMPBELL’S Burberry
Best
Global
Brands
2010

WWW.BESTGLOBALBRANDS.COM