HO SE

I N T
AT ’S
WH BAGS, LADY?

The slowdown is not just affecting MBA placements;

but is also influencing Bollywood’s in-film placements
record.

The professor’s are grim; but film producers have all

the SMILES
 Instead of
Instead of the
the traditional
traditional blink-
blink-
and-its-gone appearances
and-its-gone appearances thatthat
brands used
brands used to
to make
make in in star
star
studded filmy
studded filmy extravaganza
extravaganza (( the the
yellow Rajdoot
yellow Rajdoot bike
bike in
in Raj
Raj Kapoor’s
Kapoor’s
Bobby), now
Bobby), now brands
brands are
are onon
extracting their
extracting their every
every penny
penny worth
worth
and they
and they are
are doing
doing it
it loud
loud and
and clear
clear

r s aere
a r keetres ar and
en mrket getsand
a t he
h m u d
ewhwen heir ubdgetive iws h
it th e
t im
ttime ing eir penive w s are
t b s t h
A
Attightneinng ththeexepxenscemnetnst arelest
te g a e r coleost
tigrheplaincgin th-efilmplapcl em t hirei coo
la c in l m e
repchea,pi,n-fui t tobeb the
p o o
chetaurngingout t
in
turonptio.n.
n
optio
BRAND RECALL
But with the in – film placement craze among
both producers
But with the in –and
filmadvertising
placementguyscrazereaching
among a
new
both crescendo, marketers
producers and mustguys
advertising give reaching
careful a
consideration
new crescendo, before fittingmust
marketers theirgive
prized brand
careful
into just any movie.
consideration before fitting their prized brand
into just any movie.
THANK YOU ALL
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