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  • Consumer Percerption

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    Rakesh Jain
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    The document discusses factors that influence customer perception of real estate advertisements and brands. It asks about what consumers look for in print and digital ads, websites, and the level of trust and recall of brands. Questions are also included to measure attitudes towards ads and how believable, relevant and stimulating they are found. The document inquires about recent property purchases, satisfaction levels, and reasons for delays in buying. Customers are asked which communication modes they rely on the most when purchasing property, such as friends, brand representatives, or advertisements.

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    The document discusses factors that influence customer perception of real estate advertisements and brands. It asks about what consumers look for in print and digital ads, websites, and the level of trust and recall of brands. Questions are also included to measure attitudes towards ads and how believable, relevant and stimulating they are found. The document inquires about recent property purchases, satisfaction levels, and reasons for delays in buying. Customers are asked which communication modes they rely on the most when purchasing property, such as friends, brand representatives, or advertisements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    9 views2 pages

    Consumer Percerption

    Uploaded by

    Rakesh Jain
    The document discusses factors that influence customer perception of real estate advertisements and brands. It asks about what consumers look for in print and digital ads, websites, and the level of trust and recall of brands. Questions are also included to measure attitudes towards ads and how believable, relevant and stimulating they are found. The document inquires about recent property purchases, satisfaction levels, and reasons for delays in buying. Customers are asked which communication modes they rely on the most when purchasing property, such as friends, brand representatives, or advertisements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    CUSTOMER PERCEPTION

     What the consumer is looking at, when he sees a real estate advertisement?

     What factors drive him to "trust" the brand?

     What are the channels they use and the frequency? ( print Ad and Digital )

     What comes to your ‘top of the mind’ when I talk about real estate print Ad? ---- recall

     Places you look for to search for property.

     What are they looking for in the website?

    Attitudes towards the Ad:

    These questions measure how people felt about the ad they saw.

    - Likeability
    - Stimulation
    - Relevance
    - Newsworthiness
    - Uniqueness
    - Believability

    INFORMATION:

     Have you purchased any flats recently?


     Where have you purchased?
     How do you feel about your investment ………. like are you satisfied with it
    WITH ALIENS POINT OF VIEW:

     What are the factors that made them call aliens group?
     What is their perception and how do they think?
     Has their opinion of that brand changed over a period of time? Why?

     Reason that stop or postpone you from buying this flats.

     What do you feel about the print Ad when you see it every alternate day?

     Which mode of communication you believe in while buying flat?


    - Friend/relative
    - Brand ( GMR, L&T Co )
    - Colleagues
    - Brand ambassador
    - Advertisements
    - Your own analysis of the market.

    How did you learn about our products and services?

    - From the media___________

    - From a friend/relative______

    Name:

    Age:

    Occupation:

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