A report on Parle-G

PREFACE

Since the few years the business world has completely changed.
There has a rapid development taken place in India changing the
past independence period industrialization in the country which has
made India one of the industrial powers of the world. Revaluation in
the field of commerce and business has changed many lives in India.
The avenues of economic liberalization and globalization have
invited certain change and business enterprises are now able to face
challenges at competition from multinationals.

Practical knowledge is the essential for facing all direct

circumstances. Only in industrial visit tells us make deeply how we
should apply doctrines in real life because industrial visit is over all
practical information about on industry.

“Reading Gives Theoretical knowledge.

But visit Gives Practical Knowledge”

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 A report on Parle-G

ACKNOWLEGEMENT

I am very proud to be out of the training of the industrial visit

organized by my institute tot Parle Biscuits Pvt.Ltd.

Many people have made their contribution in marketing this visit a

success. I am very thankful to all of them.

Firstly, I am very thankful to the director of our institute shri.

S.N.Trivedi for making this visit possible for us.

Then I express my gratitude to Prof Dharmesh Shah for great help in

making this report.

Last but not the least. I am also thankful to the attention and co-
operation of the half of “Parle Biscuits Pvt.Ltd.” to us during our
visit I must thank them for king support and their attention as well
as guidance. I have been learning many things men. Finally I
express my gratitude towards all the persons also directly and
indirectly supported me in preparing this report.

Once, again I would like to thank those people who have helped me
in preparing this report.

DEVANI ALPESH M.

Brahmchari Wadi Trust Institute of Business

Administration.

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CONTENTS
No. Index PAGE NO.
 Preface 1
 Acknowledgement 2
 Certificate
1 Factory location 4
2 Company History 5
3 Brief introduction of the company 6
4 Utilities 9
5 Score boards 10
6 Parle – Parivar 11
7 Awarded of the parle-biscuit 13
8 Goal and mission of the company 14
9 Production Management 15
 Type of Products
 Availability of Raw Materials
 Production Process
 The Quality Control
 Production Capacity
 Shift and Time
 Chart of Production Mgt
10 Marketing Management 26
 Pricing Decision
 Advertising
 Public Relations
 Market research process
 Distribution strategy
 Personal selling
 Import – Export Market

11 Product demand 34
12 Personnel Management 35
 Personnel & Training Mgt
 Sources of Recruitment
 Training of new workers
 Employee benefits & services

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13 Conclusion 40
14 Bibliography 41

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FACTORY LOCATION

Location of the Factory

Parle Biscuits Private Ltd Company manufacturing Parle Biscuits in

very large portion so we select this company to get information
about Parle Biscuits Company. So we went its branch at Naroda
G.I.D.C in Ahmedabad.

The location of factory is very good manufacturing the product

because Naroda G.I.D.C is a industrial area where many industries
are located. Company was started in 1991 with a view to meet the
need of the hours and find better ways to offer cost effective
solutions. This company faces no difficulty to start its new plant at
Naroda because it was famous all over the country and its reputation
is very much good.

These entire factories are located at strategic locations. So as to

ensure a constant out put & easy distribution.

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COMPANY HISTORY
A long time ago, Parle’s first factory set up in Mumbai in 1929 to
manufacture toffees.

The British ruled India a small factory was set up in the suburbs of
Mumbai city to manufacture sweets and toffees. The year was 1929
and the market was dominated by famous international brands that
were imported freely. Despite the odds and unequal competition.
This company called Parle Products survived and succeeded by
adhering to high quality and improvising from time to time.

A decade later in 1939 Parle Products began manufacturing biscuits

in addition to sweets and toffees. Having already established a
reputation for quality. The parle brand name grew in strength with
this diversification parle glucose and parle Monaco were the first
brands of biscuits to be introduced which later went on to become
leading names for great taste and quality.

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BRIFE INTRODUCTION OF
THE COMPANY

Name: Parle Biscuits Private Limited.

Registered Office:
Parle Biscuits Pvt.Ltd.
Nirlon House, 254-B.
Dr. Annie Besant Road, Worli,
Mumbai-400025,
Maharastra,
Tel- (022)4931841.
Fax-(022)4933630.
Contact Person:
Ms. Celine D’Souza.

Works:
Lao More
Parle Biscuits Pvt. Ltd.
Near Gayatri Mandir
Plot No – 1010-B 1011-A,
Phase –4
G.I.D.C – Naroda.
Ahmedabad.

Factories:
Parle Products Pvt. Ltd.
Tejpal Road, North level,
Crossing, vile-Parle (E)
Mumbai –400057,
Maharashtra,
Contact Person:
Mr. R.S.Nevatia.
Export-information:
Mr.D.N.Kulkarni.

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Regional Sales Offices:

Delhi
Parle Products Pvt. Ltd.
Pankaj Plazel
Site No – 37/38.
Plot No-15,
Flat No-106/206,
Locat shopping center,
Kalkoyee,
New Delhi –110019
Tel-(011) 6472884,
Contact Person:
Mr. Rajiv Selot.

Branch in Gujarat:
 Ahmedabad
 Nadiyad
 Bhavnagar
 Bhuj

Branch in India:
 Gujarat
 Mumbai
 Rajasthan
 Bangalore
 Uttar Pradesh
 Madhya Pradesh
 Maharashtra
 Tamilnadu
 Andhra Pradesh
 Karnataka
 West Bengal
 Bihar
 Haryana
 Kolkata

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Company progress out of India:

 USA
 Australia
 Dubai
 Sri Lanka
 South Africa

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UTILITIES

 Water:

The daily water requirement of the production is

not by the supply of water made by the G.I.D.C to
the industrial users.

 Electricity:
The electricity is procured via Gujarat Electricity
Board.

 GAS:

The daily Gas requirement of the production is not

sufficient by Gujarat GAS Ltd. The provide the gas
supply through well maintained pipelines.

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SCORE BORDS GRAPH

90

80

70

60

50

76.99
74.33
40
73.7
67.19

66.16
64.46

61.79

60.7

57.06
56.33

30

56.5
20

10

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

PARLE - PARIVAR
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Just as your family has many special loved one.

 Parents
 Grand Parents
 Brother and Sister

Mumbai Village Parle- (PROMOTERS)

1) Shri Sharadbhai Chauhan

2) Shri Rameshbhai Chauhan
3) Shri Vijaybhai Chauhan

Production Manager:
Shri Dhiranbhai Thakkar

Maintenance Manager:
Shri Mukundbhai Goswami.

DIRECTOR:
1. Shri Rajkumar Ghumanani (Deputy Director)
2. Shri Vinodbhai Ghumanani(Deputy Director)
3. Shri Manoharbhai Choithai(Deputy Director)
4. Shri Sadhubhai (Director)
5. Shri Harishbhai Chelkani (Co-Ordinator)

DEPUTY-LEADERS:
A B C D E F
Rajnikant Bhuraji Bhagwan Ratan Shyambhai ManoharBhai
Ranchod Arvind Bharat

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A – EKTA

Shivrambhai, Rameshbhai, Ramesh Patel

B – PRERNA

Ishwar, Babu, Ravji, Sambhu, Bipin, Dhananjay

C – ARJUN

Indra, Paresh, Manoj, Sultan.

D –JYOTI

Santosh, Naresh, Ramila, Sanjay, Kantaben

E –SAMRAT

Radhekishan, Jitu, Pappubhai

F-KARAN

Rajkumar, Sujata, Ashok

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AWARDED OF THE PARLE BISCUITS

Parle-G has been awarded at the monde selection international
institute for quality selection 2003.

1) SMOOTHIES: Grand Gold Medal

2) MONACO (BISCUITS): Grand Gold Medal

3) MARIE-CHOICE (BISCUITS): Gold Medal

4) PARLE-G MAGIX (BISCUITS): Gold Medal

5) FHN-CENTER (BISCUITS): Gold Medal

6) CHOCO-LATE (BISCUITS): Gold Medal

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GOAL & MISSION OF THE COMPANY

 GOAL:

To meet the need of the hour and find better ways to

offer cost effective solution.

 MISSION:

To emerge as the per fared supplier Parle Biscuits in

India and also establish a strong market presence in the
middle nice and India market.

To establish Parle Biscuit Ltd. Is excellent business

organization comparable to the best in the food and
bakery business.

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1 TYPES OF PRODUCTS

Fun Centre Mango Bite

Monaco Toffees

Parle-G Cheeslings

Hide & Seek Orange

Sixer Rol-a-Cola

Marie Choice Kismi Bar

Krackjack Poppins

Melody Candy

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AVAILABILITY OF RAW
MATERIALS
Parle Biscuits Pvt.Ltd. Production is the conversion of raw-material
in to finished products and is also spaken of manufacture good. The
company gets raw materials from Gujarat and any other state
company is checking of the every raw materials.

 Basic Raw Material:

 Wheat:
For proteins that will help you grow wheat

 Vanaspati & Sugar:

For energy.

 Salt, Vitamins and Minerals:

For development used.

 Milk:
For calcium to build health bones.

Every raw materials use for Parle Biscuit Product. There is most
important material making biscuits process.

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PRODUCTION PROCESS
IN DETAIL

 PRODUCTION CHART

 Start:

Raw material Testing

Mixing
Moldings

Baking

Cooling

Last -Packing
 Introduction:

Production is the conversion of raw material in to

finished products and is also spaken of as
manufacture good. The plant is organized and
operated primarily with object of producing goods.

The company has wide range of products. There are

items which are available in size.

 Basic raw-material
 Wheat
 Sugar
 Vanaspati
 Milk
 Salt
Manufacture process in the unit is very advanced and
scientific.

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 Process of Production:

The raw-material required by Parle Products is as under.

 Start:
1. Raw Material Testing:
After requires the raw material all the
materials are testing in the deb.
2. Mixing:
After testing the raw material all the raw
material are mixing by machine process.
3. Molding:
When the process of mixing after this
product molding in the die for Parle-G
4. Baking:

When the process of molding after this

biscuits own in the burner machine. The
machine is 155 feet long with 6 burners.
5. Cooling:
When the process of baking is over after
this biscuits provide in cooling zone this
biscuits cooling in 3 min 4 sec.
6.Packing:
When the products process are finish
that they were arrange the product and
the all product are packing in the boxes.

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THE QUALITY CONTROL:

Parle Products has one factory at Mumbai. That
manufactures biscuits and confectioneries while another
factory at Bahadhirgarh in haryana manufactures biscuits.
A part form this Parle has manufacturing facility at
Neemrana in Rajasthan and at Banglore in Karnataka. The
factories at Bahadugarh and Neemrana are the largest such
manufacturing units for biscuits and 5 manufacturing units
for confectioneries on contract.

Manager has to keep at all production process control. All

Parle Products are manufacture under the most hygienic
conditions. Grate care is exercised in selection and quality
control of raw materials packing materials, rigid qualities
standards are ensured at every stag of the manufacturing
process. Every batch of biscuits & confectioneries are
thoroughly checked by expert staff using most modern
equipment.

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PRODUCTION CAPACITY
Parle Biscuits Pvt. Ltd. India’s highest production
capacity 1,00,000 tune per annum. The company’s total
turn over per year is 120 corers tunes per year. Per day the
company turns over 36 tune corers. The company’s total
turn over per month is 9.50 corer turn. Parle is a large
selling Biscuits. Then company’s total production per day
of Biscuits 58 to 59 lake.
Every day 3.5 to 4 lake packes are pre paid.

Amount per %Daily Value

100g
Total Calorie 450cal 22.5%
Calories from fat 126cal 21.0%
Total fact 140g 21.0%
Saturated fat 6.4g 9.0%
Poly unsaturated fat 0.8g 1.2%
Mono unsaturated fat 6.8g 10.2%
Cholesteral 00. Mg 0.0%
Total carbohydrate 75.2g 25.1%
Sugars 26.0g 8.7%
Dietary fibre 2.4g 6.0%
Protein 6.5g 13.0%
Sodiam 270. mg 11.%
Calcium 15.0mg 1.3%
Iron 2.0mg 16.7%

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PRODUCTION CAPACITY

Production Capacity

1200

1000

800

600

1021.25
1019.2
917.45
905.04

915.25
890.51
840.25
806.93

400

200

0
jan Feb Mar Apr May Jun Jul Aug

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SHIFT AND TIME

Parle Biscuits Pvt.Ltd. There are two shifts to take work from the
workers and they are in very proper time. It is 12 hours and the
workers have to work during that period of shifts only. They have
not a continuous process.

The times of the shifts are also very properly because they set for
the help of the workers. They are as follows

1st SHIFT 8:00 A.M. To 8:00 P.M

2nd SHIFT 8:00 P.M To 8:00 A.M

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CHART OF PRODUCTION
MANAGEMENT
Production Department

Production Manager

Deputy Manager

Executives

Supervisor

Workers

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-:PRICING DECISIONS:-

Parle Biscuits captured not only nation but international

market of starch. It has a large field of market. One of the
most important and critical areas in marketing
management is the pricing of products decisions on
pricing have considerable effect in marketing. A wrong
pricing can nullify the effect of all right decisions relating
to products physical distribution and promotion. Decisions
relating to price reflect many things. How consumers
perceive the product.

Parle Biscuits Pvt.Ltd. manufacture of Biscuits product

decides their price of different Biscuits on the basis of
certain things such as how many buyers are there? What is
the demand of their product in the market competitors’
price, cost of materials?

Product No of Pkts Weight Rs.

Parle-G 1 100g 4.00(all taxes)
Parle – 1 75g 5.00(all taxes)
Magix
Monaco 1 75g 6.00(all taxes)
Krack-Jack 1 50g 6.00(all taxes)
Fun-Center 1 50g 10.00(all
taxes)

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ADVERTISING

Advertising is the important of Marketing advertising is

the process of communicating persuasion information
about a product to target market by means of the written
and spoken word, and by visual materials.

Without advertising is not possible of the marketing.

There are many types of advertising likes as economics
times, website news, television news, radio and banner,
etc. Running a business without advertising is just like
looking at a girl in the dark you know what you are
looking but she doesn’t know.

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PUBLIC RELATION
The Parle name conjures up fond memories across the
length and breath of the country. Public relation usually
comes under the heading publicity which is concerned
with the natural understanding between an organization
and its public.

The consumer is the focus of all activities at Parle ,

Maximizing value to consumers and forging enduring
customer relationships are the core endeavors at Parle .

Our efforts are driven towards maximizing customers’

satisfaction and this is in synergy with our quality pledge.
“Parle products limited will strive to provide consistently
nutrition’s and quality food products to meet consumers
“Satisfaction by using quality. It is given as per the order
placed ant the technical expertise been required for
production and lastly the rate promotion since they think is
in well established brand in the industry so good public
relationship is establishing in company.

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MARKET RESEARCH
PROCESS
Defining the Problems and Research object

Developing the research Plan

Collecting the information

Analyzing the information

Presenting the research plan

Implementing the research plan

Inter Prettying and Reporting the Findings.

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DISTRIBUTION STRATEGY

The Parle Biscuits is world number on selling. This

Biscuits is sweet and healthy. The company appointed so
many distributors in foreign countries like USA, Srilanka,
Dubai, South Africa, and Australia etc. Most the
company’s products are exported to foreign buyers either
directly in case of big orders of through distributors.

Distribution channels are in company to retailers.

Company to distributors, distributor to agency provide
agency to shopkeeper and also provide shopkeeper to
customers. The stockiest will be provided to retailer.

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PERSONAL SELLLING
However vivid the message put over by advertising there
is no substituted for the final face-to-face meeting between
the buyers and the seller or his representative advertising
creates the interest and there desire but personal selling
clinches the deal. There desire industrial markets personal
selling plays an even more, extensive role, for the moment
let us consider the basic sale process.

1) Establishment of customer contact

2) Making proposal for sale

3) Retaining the business

4) Creating a preference for product

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IMPORT-EXPORT MARKET

Parle is not only nation market but international market of starch. It

has a large field of marketing the international business also
improves the financial conditions of the country.

The Parle products is not only sold in India but also in other
countries USA, Australia, Dubai, Srilanka, Even the more
sophisticated markets like USA And Australia, now relish Parle
Products.

Parle Biscuits and confectionaries are fast gaining acceptance in

international market. Many Parle products have also won gold,
silver and bronze medals at the monde selection Parle has initiated
the process of getting ISO 9000 certification Now using more
modern technique for capacity expansion. We have begun spreading
our wings and are going global.

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PRODUCT DEMAND

Parle–G has been a strong house hold name a cross. India the great
taste high nutrition and the international quality makes Parle–G a
winner. No wonder it’s the India putted leader in the Biscuits
category for decides. Parle–G is consumed by people of all ages
from the rich to the poor living I cities and in villages while some
have it for break fast for others it is a complete whole some meat for
some it’s the best accompany for chill while for some. It’s a way of
gating charged whenever they are law on energy. It’s also often
highly recommend by dieticians and medical practitioners. It is
widely a likely and eaten across India be any city village town etc.

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PERSONNEL & TRAINING

MANEGEMENT

The over all responsibility of manufacturing are interested to vice

president who is supported by different functional health leaking
after oral solids, quality control production planning and control and
utilities. Personal department is the main part of the each and every
company without the person company can do nothing and can not
earn profit.

1) NUMBER OF EMPLOYEES:-

As the company employees are the main part of the company of how
many number of they are in the factory is very important Parle’s
total employees are 120 which permanents. The company provides
them good atmosphere and salary.

The company has good relationship with his employees. It provides

them insurance also company tries to give them basic facility. Every
employee gets uniform from the company. Aim to increase
employee’s salary. 120 people working in that department most of
them are classifies in three different groups, supervisors, engineers,
workers.

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SOURCES OF RECRUITMENT
Parle Biscuits Pvt. Ltd. Branch of Ahmedabad is located in Naroda
G.I.D.C. is a industrial area and near the Ahmedabad city. So the
employees or engineers needed are easily available. To recruit new
employees they give advertisement in Parle related newspapers and
finally they get best employees to work every member of employees
comes to the Ahmedabad city area.

Parle staff members and workers are provide clean aprons caps,
uniforms and foot wears. The company gives good salary to their
employees and maintain good relation with them, separate growing
rooms are providing before entry in to the plant.

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TRAINING OF NEW WORKERS

For the purpose of basic training. The bulk desperation is given

before the assignment of the job. The key personnel are sponsored
for training schedule by out side institution. Agencies for the
purpose of training necessary follow up is taken form. The training
so as given the benefits tot other effective working in the same
factory

When there is new employees come to the company. So employees

provide three days compulsory training. Then personal concerned
are kept under the constant supervision and guidance subject to
examination from time. They have full facility training room at
Naroda and they give class room training and also practical training
to them.

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EMPLOYEES BENEFITS & SERVICES

A qualified person is appointed to visit the factory daily. Every

different and indirect employee is subjected to techniques. The
medical report shall cover various aspects viz, eye sight, blood
pressure, physical fitness etc.

The personnel is where respect the medical exemption reports not

found satisfactory i.e The physical fitness of the personnel is not as
per the required standard are to be duet with by affecting necessary
trades or other wise as deemed fit in to the context at the
circumstances.

The company provides them good atmosphere and salary. Every

employees get uniform form the company. Aim to A increase
employee’s salary.

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CONCLUSION
Finally I considered that this practical at Parle Biscuits Pvt.Ltd was
a great experience. It was very wonderful experiences for me form
this project. I learned about the particular aspects of the private
sector.

Parle Biscuits Pvt.Ltd. is one of the leading Biscuits of the world by

careful analysis at this report it is found that Parle is developing at
very fast rate and that days are not far when Parle will become the
leading Parle Biscuits in the world.

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BIBILIOGRAPHY

Web Site: www.parleprodcts.com

Book: Principal of Management L.M.Prasad.

Annual Report: Report of Arbee.

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