Strategic Alliances

Nortel and Microsoft Form Strategic Alliance to

Accelerate Transformation of Business
Communications
• REDMOND, WASH., and TORONTO--July 18, 2006--The
convergence of the communications and IT industries took a
significant step forward today as Microsoft Corp. and Nortel
announced a strategic alliance based on a shared vision for unified
communications. By engaging the companies at the technology,
marketing and business levels, the alliance will allow both
companies to drive new growth opportunities and has the potential to
ultimately transform businesses communications, reducing costs and
complexity and improving productivity for customers.
• .
• By combining Nortel’s world-class network quality and
reliability with Microsoft® software’s ease of use, the
alliance will accelerate the availability of unified
communications — an industry concept that uses
advanced technologies to break down today’s device-
and network-centric silos of communication (such as e-
mail, instant messaging, telephony and multimedia
conferencing) and makes it easy and efficient for
workers to reach colleagues, partners and customers
with the devices and applications they use most
Hp and apple announced a strategic
alliance to deliver a hp branded digital
music player based on apple’s ipod.
 hp

• Hp’s main goal is to bring the most compelling

entertainment ,content and experiences to the
customers by providing itunes, digital music,
jukebox and pioneering online music store to
hp’s customers
• According to hp by partnering with apple they
have the opportunity to add value by integrating
the worlds best digital music offering into hp’s
larger digital entertainment system strategy.
 Apple

• Apple’s goal is to get ipod and itunes into the

hands of every music lover around the world and
being a partner with hp they can achieve it
because hp is a innovative consumer company
• As the industry balkanizes by offering digital
music wrapped in a multitude of incompatible
proprietary technologies, consumers will be
reassured in getting the same unparalled digital
music solution from both hp and apple
• EASY AND CONVENIENT PERSONALIZED CAR
SHOPPING.
• LIFETIME OWNERSHIP
• GM WILL MAKE AOL SOFTWARE AVAILABLE
THROUGH GM MARKETING CHAIN
• GIVING NEWS,UPDATES,REPAIR DATE TO
THE CONSUMERS
STRATEGIC AGREEMENT in planning. marketing
and technology supply.
 $5 billion over the five years based upon 25 percent
year-over5-year growth. 
 Philips to supply cathode-ray tube and flat-panel
monitors, storage devices, connectivity solutions, and
other components to Dell for use in computer systems.
Dell will become a preferred worldwide supplier to
Philips of industry-standard server and data-storage
products, workstations, and personal computers.
• Dell will also market and sell a comprehensive
range of Philips-brand computer peripherals,
along with related products.
Microsoft Corp. and Qatar Telecom
(Qtel)
• Microsoft Corp. and Qatar Telecom (Qtel) announced today the signing of a
broad strategic alliance to bring together integrated cloud-based services,
software applications, mobile services and devices over Qtel's converged
network. The alliance aims to expand Qtel's service portfolio, helping redefine
the digital work style and lifestyle of their subscribers. The announcement was
made at Mobile World Congress 2010.
• The alliance is designed to enable both companies to bring together their
respective assets and collective strengths to offer a range of products and
services that help drive productivity while enabling customers to be more agile
in their everyday technology needs. It will also look to deliver a number of new
digital entertainment experiences for consumers to enjoy in the home and on
the go.