RANGE SELLING OF TATA

SALT AND ITS

DISTRIBUTION

PRESENTED BY ----
RANATOSH SAHA
INTRODUCTION ABOUT THE
PRODUCT

Tata salt is currently holding 60% in the

national branded salt segment. It sale an
average of 40,000 matric tones per month. It is
available for its customer over 12 lakh retail
outlets.
And i-shakti holds a market share of 14.87%
DISTRIBUTION CHANNEL
OF TATA SALT PRODUCT

C&F
COMPANY

DISTRIBUTER

STOCKIST WHOLESALLER

MULTIPLE
BRAND
OUTLET RETAILERS
 DESCRIPTION OF THE
PRODUCT
TATA SALT
TATA SALT THE FIRST PROCUCT OC
TATA CHEMICAL WHICH PRODUCED
WITH VACCUM EVAPURATED
TECHNOLOGY, ITS IS AN IODISED SALT
WITH 38.7g OF SODIUM AND IODINE
MORETHAN 15mm. ITS PRICES ONLY
14/-. IT IS ALSO FOUND IN 2KG, 1KG,
500g & 100g PACK
 TATA I-SHAKTI

AFTER TATA SALT TATA CHEMICAL

INTRODUCED I-SHAKTI TO COMPET IN
THE RURAL MARKET. ITS IS AN FREE
FLOW IODISED SALT WITH 38.7g OF
SODIUM AND IODINE MORE THAN
15mm. ITS ALSO HAS ANTI CAKING
AGENT 551 + CRYSTAL MODIFIER 536.
IS PRICE IS ONLY 11/-. IT IS ALSO
FOUND IN 1KG AND 500g PACK.
 TATA SALT LIGHT
CONSIDERING THE DESEASES TATA
INTRODUCED TATA SALT LIGHT FOR
CUSTOMER WHO ARE NOT ALLOWED TO
CONSUME SALT DUE TO HIGH BLOOD
PRESSURE. ITS IS AN 15% LOW SODIUM SALT
I.E 33.2g OF SODIUM IODINE MORE THAN 15mm
AND ITS ALSO CONTAIN POTASSIUM 7.8 %
WHICH HELP IN WEIGHT CONTROLL. IT COST
ONLY 20/-. IT IS FOUND IN 1 KG PACK.
 TATA SALT PLUS

TATA THE NO 1 IODISED SALT PRODUCING COMPANY

INTRODUCED A NEW PRODUCT AS TATA SALT PLUS AN
IRON FORFITED IODISED SALT GENERALLY BENEFITED
FOR PATIENT SUFFERING FROM ANAEMIA WITH THE
IRON CONTAIN I.E 85mg AND ALSO IODINE MORE THAN
15mm WHICH HELP IN MENTAL DEVELOPMENT OF
CHILDREN AND WITH THE IRON MANY DIFFICULTIES
LIKE LOW CONCENTRATION, LOW ENERGY, STMINA
CAN BE IMPROVED JUST FOR RS 15/- ONLY. IT IS ALSO
FOUND IN 1KG PACK.
PRICING OF THE SALT
PRODUCT OF TATA
1. TATA SALT 1 BAG (50KG) = RS 600
2. I-SHAKTI 1BAG (50KG)(1KG PAC)=RS 335
1BAG (50 KG)(500g) = RS 172.50
3. TATA SALT LIGHT 1 BAG (25 KG) (1KG PAC) = RS 445
4. TATA SALT PLUS 1 BAG (25 KG)(1KG PAC) = RS 340
 COMPETITORS

1. MAIN COMPETITOR IS
ASHIRBAD SALT
2. THEN BAJAJ, DANDI,
CAPTAINCOOK ARE THE MAJOR
COMPETITOR
MARKET SURVEY
IRC, JAYADEP BIHAR, C.S.PUR & ID MARKET
25

84 TATA SALT
ANNAPURNA
ASHIRWAD
TATA SALT LIGHT
176
I - SHAKTI
LOCAL BRAND

5
35
 MARKET
SURVEY

Route 2
176
180

160

140

120

100 84

80

60
35
40 25

20 5
0
0
TATA SALT ANNAPURNA ASHIRWAD TATA SALT LIGHT I - SHAKTI LOCAL BRAND
 MARKET
SURVEY

Route 3
176
180

160

140

120

100 84

80

60
35
40 25

20 5
0
0
TATA SALT ANNAPURNA ASHIRWAD TATA SALT LIGHT I - SHAKTI LOCAL BRAND
 MARKET
SURVEY

Route 4
172.5
180

160

140

120

100
76.2
80

60

40
8 3.9 4
20 0
0
TATA SALT ANNAPURNA ASHIRWAD TATA SALT LIGHT I - SHAKTI LOCAL BRAND
 ORDERS

IRC, JAYADEP BIHAR, C.S.PUR & ID MARKET

21
TATA SALT
28
I - SHAKTI
TATA SALT LIGHT
TATA SALT PLUS

1
10
 ORDERS

ROUTE 2
28
30

25
18
20

15
10

10

5
0

0
TATA SALT I - SHAKTI TATA SALT LIGHT TATA SALT PLUS
 ORDERS

ROUTE 3
28
30

25

18
20

15
10

10

5
0

0
TATA SALT I - SHAKTI TATA SALT LIGHT TATA SALT PLUS
 ORDERS

ROUTE 4
10

10
9
8
7
6
5
4
3 2

2
1 0 0

0
TATA SALT I - SHAKTI TATA SALT LIGHT TATA SALT PLUS
 ORDERS

ROUTE 5

35 31

30

25 21

20

15
8
10
3
5

0
TATA SALT I-SHAKTI LIGHT PLUS
 COMPLAINS
1.LOW MARGINE
2.NO CREDIT
3.NO PROPER DELEVERY
4.NO DAMAGE RECOVERY
5.NO RIGHT TIME TO VIST
6.NO PAYMENT FOR DISPLAY
7.COMPLAIN ABOUT TATA SALT PLUS
 STENGTH

1.BRAND NAME
2.TATA BEING THE FIRST COMPANY TO PRODUCE SALT ITS HOLDS THE MAXIMUM MARKET SHARE
3.GOOD CHANNEL STRUCTURE
4.ABLE TO COVER ALL THE RETAIL OUTLETS
5.SALTS IS MORE PURE AND SALTY THAN OTHER PRODUCT
 WEAKNESS

1. DIFFERENT SALES PERSON VISITING DIFFERENT

BEAT MAP
2. NOT KNOWING ALL THE OUTLET
3. NO PROPER RELATION WITH THE MARKET
4. NOT DISTREBUTING THE GOOD ON TIME.
5. SOME SALESMAN DISTURBING THE RELATION
WITH THE RETAILERS
OPPERTUNITY

1. GOOD DISTRIBUTION NETWORK.

2. GOOD BEAT DESIGN
3. COVERING ALL THE RETAIL OUTLETS BUT DIRECT
TOUCH WITH THE RETAILER OR THROUGH
WHOLESALER
4. REGULARLY VISITING THE MARKET
5. BEING CONTAIN GOOD MENERAIL CAN ABLE TO
TARGET MORE CUSTOMER
 THREATS

1.THE MOST IMPORTANT IS THE PRICE OF THE SALT PRODUCT OF TATA

2.MARGINE
3.SALES MAN VISIT
4.GOOD PROPERLY NOT DELEVERED CAN BE IMPROVED
5.DISTRIBUTED DIFFERENT BAND PRODUCT IN A PERTICULAR BEAT FOR TWO DAY “IO-PLUS” SHOUL
6.SOME SALES PERSON ARE NOT ABLE TO CREATE GOOD RELATION WITH THE RETAILERS.
 STOCKIEST CUM
WHOLESALER AT FAKHIR
PARA

1. HEAD OF THE STOCKIST “PRASHAN KR. MAHAPATRA”

2. AGENCY PRESENTLY DEALS WITH ENGINE OIL AND EITH
TATA SALT PRODUCT ALSO.
RETAIL OUTLET
VISITED

RAGHUNATHPUR
RETAIL OUTLET
VISITED

KENDERPARA
THANK YOU