Don’t be anti-

social

Opportunities online
David Trinko
 What is ‘social media’
It’s just a buzzword anyway?
Social media are primarily Internet-
and mobile-based tools for sharing and
discussing information among human
beings. The term most often refers to
activities that integrate technology,
telecommunications and social
interaction, and the construction of
words, pictures, videos and audio.
www.creativemediafarm.com

• It’s a way to communicate directly

with people who want you to
communicate with them.
• Express your message in your style to
your audience.
• It’s extremely cost-effective. Most
sites are absolutely free for you to use
as you please.
 Popular social media sites
Facebook
I think that the recent changes to
Facebook Business Pages represent an
excellent opportunity for all service
professionals … to build and engage a
responsive - and ultimately viral -
network of friends, clients new and
old, colleagues, and valued
connections.
Adrian Lurssen, jdsupra.com

• Most popular website in America,

surpassing even Google.
• Share short ideas, photos, videos,
links, etc.
• The lingo: Friends and statuses.
• Comparison: Friends drinking at a
house.
 Popular social media sites
Twitter
The qualities that make Twitter seem
inane and half-baked are what makes
it so powerful.
Jonathan Zittrain, Harvard professor

• Second-most popular social media

site.
• Communicate in 140-character
spurts, often with links to more
content.
• The lingo: Followers and tweets.
• Comparison: Yelling across a loud,
crowded bar.
 Popular social media sites
LinkedIn
LinkedIn may not be as sexy as Twitter
or as popular as Facebook, but it could
be the most important social network
out there for businesses.
Bill Bishop, marketing columnist

• Most professional of the social media

sites. Useful for connecting with past
or possibly future employees and their
coworkers.
• The lingo: Updates and connections.
• Comparison: Chamber of Commerce
luncheons.
 Popular social media sites
Hundreds of other options
The bubble hasn’t popped yet, and
there’s tremendous value in social
media. … But it’s wishful thinking to
believe that others on the ‘me too’
bandwagon will survive.
Peter Fader, Wharton School professor

• Photos… Flickr, Twitpix, PicPix

• Videos… YouTube, Livestream, Hulu
• Blogs… Blogger, Blogspot, Wordpress
 Why bother?
You want customers, right?
Brands have a bigger opportunity than
people would think - consumers are
open to receiving promotions and
offers from brands that they've
connected with through social
networks.
Scott Haiges, president of ROI Research

• There are 3,360 people with

Facebook accounts within 10 miles of
Ottawa.
• There are 2,080 of them in that key
18-35 demographic, including 54
percent females.
• If you spread your wings to within 25
miles of Ottawa, you have a potential
audience of 75,380 people.
 Find your style
Be yourself
To thine own self be true, and it must
follow, as the night the day, thou canst
not then be false to any man.
William Shakespeare

• What do you want to accomplish?

• What do you want people to think
about your business?
• What kind of action do you want your
potential customers to take?
• What types of media work best to get
your message across?
 How can I tell it’s working?
Measure it
Success is sometimes best measured
by spoonfuls. As we struggle with the
changes in our lives, sometimes we are
unaware of our accomplishments.
Victories need to be celebrated, no
matter how small the gain. It is critical
that we look back from where we were
days, weeks, months and years before
so that we are aware of our
achievements.
Rosemarie Rossetti, speaker

• Track your friends, followers, etc.

• Take advantage of tools to measure
your interaction, such as bit.ly or
Facebook Insights.
• Don’t forget to ask customers where
they heard about you.
So what are people doing
around here?
 Questions?
• E-mail
dtrinko@limanews.com
• Phone
419-993-2150
• Facebook
David Trinko
• Twitter
@dtrinko
• LinkedIn
David Trinko