“THE MIXED STRUCTURE”

FUNCTIONAL STRUCTURE
 small, geographically
centralized, and
provides few goods
and services
 experiences
bottlenecks in
decision making and
difficulties in
coordination
 large, geographically
dispersed, and/or
produces wide range
of goods/services
 Use lateral relations
e.g. Dotted-line
supervision, Liaison
roles, Temporary task
forces
 the organization needs
constant coordination
of its functional
activities, then lateral
relations do not
provide sufficient
integration.
 organization should
modify many
traditional
management practices
 Mixed structured
can also be found.
They combine the
above mentioned
structured
including the
advantage and
disadvantages of
each
MEANING:
 To manage the growth of
diverse operation, or
because attempts to
implement a matrix
structure have been
unsuccessful, some firms
have opted for what can
only be described as a
mixed structure
 mixed structure that seem
to have emerged in
response to global
pressure and trade off.
 strong country managers
 they doubled the funding for product research
and as Colgate dental crème became a
universal product
 product managers were added at the corporate
office to direct the R & D funding and co-
ordinate marketing programs worldwide
Similarly the product-
divisionalized firms have been
reintroducing the internati
As they compete with the
Japanese in Japan, an
international group has been
introduced to help coordinate
across product linesonal division
BENEFITS
 This can combine function, product and geographic
format such as an organization allows
 geographic flexibility,

 quick response to market condition

 functional efficiency.

 For example Uniliever, Philips, Sony has mixed

structure.
CONCLUSION
 Organizational structure that works best for a particular
company is very important. Using the wrong structure
can result in poor communication, poor product
development, poor customer service, and a myriad of
other business problems. Any of these things can be
detrimental to a company and could result in lost
revenue or even complete failure of the company.