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    Reframed Questionnaire

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    ஜெய் சந்தொஷ் நாராயனன்
    The document is a survey requesting brand equity data to assist with research on brand analysis in the detergent segment. It asks the respondent to provide the top 4 detergent brands they are aware of, their preference among those brands and reasons why, ratings for Ariel and Surf on price, quality and fragrance, their current and past brand usage, and reasons for any brand switching.

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    Reframed Questionnaire

    Uploaded by

    ஜெய் சந்தொஷ் நாராயனன்
    24 views1 page
    The document is a survey requesting brand equity data to assist with research on brand analysis in the detergent segment. It asks the respondent to provide the top 4 detergent brands they are aware of, their preference among those brands and reasons why, ratings for Ariel and Surf on price, quality and fragrance, their current and past brand usage, and reasons for any brand switching.

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    The document is a survey requesting brand equity data to assist with research on brand analysis in the detergent segment. It asks the respondent to provide the top 4 detergent brands they are aware of, their preference among those brands and reasons why, ratings for Ariel and Surf on price, quality and fragrance, their current and past brand usage, and reasons for any brand switching.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    24 views1 page

    Reframed Questionnaire

    Uploaded by

    ஜெய் சந்தொஷ் நாராயனன்
    The document is a survey requesting brand equity data to assist with research on brand analysis in the detergent segment. It asks the respondent to provide the top 4 detergent brands they are aware of, their preference among those brands and reasons why, ratings for Ariel and Surf on price, quality and fragrance, their current and past brand usage, and reasons for any brand switching.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Hello,

    Greetings; as a part of my study, I am doing a research on “Brand Equity Analysis in the Detergent
    Segment”. Kindly provide some data which will help me in my research.

    Thanks in Advance,

    1. What are the top 4 brands of Detergents you are aware of?
    1) _________
    2) _________
    3) _________
    4) _________

    2. What is your Preference among the brands you are aware of, and why

    # Brand Reasons
    1
    2
    3
    4

    3. Kindly rate Ariel & Surf on the following

    +3
    +3 +3
    +2
    +2 +2
    +1
    +1 +1
    Pric
    Quality Fragrance
    e
    -1 -1
    -1
    -2 -2
    -2
    -3 -3
    4. Which of the following Brand of detergent do you use currently?
    a. Ariel b. Surf c. Others

    5. Have you ever used the other brand earlier?


    a. Yes b. No

    6. If yes, what is the reason for brand switching?


    a. Price b. Quality d. Fragrance d. Others, specify ____________

    Respondent Name: Phone number:

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